Lusha tells you who to contact. Gojiberry tells you who is ready to buy right now, and writes the message for you. Here's the honest, side-by-side breakdown.
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If you're comparing Gojiberry and Lusha, you're hitting a fundamental split in how B2B outbound tools are built: do I need a better contact database, or a smarter prospecting engine?
Lusha is a contact data platform. It finds emails and phone numbers. It tells you WHO to contact. Gojiberry is an intent-based prospecting platform. It tracks 30+ buying signals, identifies WHO is ready to buy right now, and automatically sends AI-written LinkedIn outreach tied to the exact trigger. The difference isn't just features, it's the entire outbound philosophy. Let's break it down.
Critical differences at a glance. Detailed feature comparison below.
Need a large contact database and a Chrome extension to reveal emails and phone numbers โ Lusha. Want to identify who's in a buying window right now and automate signal-triggered outreach without credits โ Gojiberry.
Three questions to figure out which tool fits your motion. No email required.
3 quick questions. 30 seconds. No email needed.
You don't need more contacts. You need to know which ones are ready to buy right now. Gojiberry surfaces warm leads automatically and messages them based on the exact trigger, so your reply rate goes up without burning through credits.
You need contact data, not an outreach engine. Lusha's Chrome extension and 300M+ contact database is excellent for revealing emails and phone numbers. But if your reply rate is low, the missing piece is timing, not more contacts. Gojiberry can add that layer.
Gojiberry is an AI-powered LinkedIn outreach platform built around intent signals. Instead of exporting contact lists and manually moving them into sequences, it watches public buying signals (funding rounds, job changes, competitor engagement, post interactions, hiring patterns) and automatically triggers AI-written outreach when a prospect enters a buying window. Built for B2B founders, SDRs, and small sales pods who want warm replies, not just verified contact data. The entire loop, from signal detection to message delivery to Slack alert, runs automatically 24/7 without you lifting a finger.
Lusha is a B2B contact data platform founded in 2016. It started as a Chrome extension that reveals verified email addresses and phone numbers directly on LinkedIn profiles, and has since expanded to include a 300M+ contact database, prospect list building, CRM enrichment, and more recently Lusha Engage (email sequencing), Buying Signals (Bombora-powered intent topics), and AI Recommendations. It serves 280,000+ revenue teams with a 4.3/5 G2 rating. The core loop: install the Chrome extension, browse LinkedIn, reveal contact data, export to your CRM or outreach tool. Lusha tells you WHO to contact. It does not tell you when or why, and it doesn't send the outreach for you.
Six reasons teams who try both end up staying with Gojiberry. Honest list, not a pitch.
Timing. Not just contact data.
Lusha tells you a prospect's email. Gojiberry tells you their email AND that they just hired 3 SDRs, raised a Series A, or engaged with your competitor's post. That timing gap is where deals are won or lost.
Closed loop. No manual handoff.
Lusha reveals data. You then export it, import it into your outreach tool, write the message, and hope the prospect is still in-market. Gojiberry detects the signal, sources the lead, writes the message, and sends it automatically.
Contextual. Messages match the trigger.
Lusha gives you the contact. What you write is up to you. Gojiberry generates each LinkedIn message from the actual signal: "saw your team is hiring SOC analysts, curious how you're scaling the playbook." No spray-and-pray.
No credits. Flat fee, no surprises.
Lusha burns credits fast: phone reveals now cost 10 credits each. A full contact reveal (email + phone) burns 11 credits. Annual credits reset, unused ones disappear. Gojiberry charges $99/mo flat, everything included.
Realtime. Slack alerts on hot leads.
When a hot lead surfaces, you get pinged in Slack with the full context. Buying windows on trigger events are 24 to 48 hours. Speed matters. Lusha has no equivalent alert mechanism for when a lead goes warm.
EMEA-friendly. Better signal coverage.
Lusha's data quality is strong in North America but notably thinner in EMEA and APAC, as widely reported by G2 users. Gojiberry's signal-based approach reads public LinkedIn behavior, which works regardless of geography.
Every feature, side by side. Click each section to expand. Last updated May 2026.
Last updated: May 2026. Pricing and feature data verified from official documentation, G2, Capterra, and independent reviews.
Gojiberry surfaces warm leads automatically the moment they enter a buying window, so your outreach lands when it matters.
Try Gojiberry free โA B2B SaaS sales pod was using a contact database to build lists, manually enriching each one, then pushing them into sequences. Reply rates were stuck at 4%. Here's what happened when they switched to signal-based outreach.
We made our money back 6x already, and our week is now fully booked with leads Gojiberry found for us. The quality difference versus building lists from a database is night and day.
VP Sales, Directors of Sales, and RevOps leads at B2B SaaS companies with 20-200 employees, Series A or B. Stopped targeting everyone who matched on job title alone.
Role changes into VP Sales or RevOps, companies hiring SDRs (outbound scaling signal), Series A announcements, and engagement on sales productivity LinkedIn posts.
Each message referenced the real trigger: "Saw you just joined as VP Sales at X, curious how you're thinking about your outbound stack for the first 90 days." Zero template feel, zero cold-list energy.
Slack alerts meant the team knew the instant a lead went warm. They responded within the hour. Buying windows on role-change signals are 24-48 hours. Speed became their competitive edge.
Real reviews from G2, Capterra, and direct customer feedback. Edited for length, substance kept intact.
"We used to build lists from databases and manually enrich each contact. With Gojiberry, we only reach people who are already signaling buying intent. The reply rates are in a completely different league."
"Before Gojiberry we were blasting outreach to anyone who fit our ICP. Now we only talk to the warmest leads in our market and reply rates tripled. The intent layer is what changes everything."
"With Gojiberry we track people engaging with our competitors and it's bringing in some of our best leads. No contact database could tell me that someone is actively evaluating alternatives right now."
Lusha's pricing is built around a credit system. Credits are consumed every time you reveal or export contact data. Phone reveals cost 10 credits each (doubled from the previous 5), which means a full contact reveal (email + phone) burns 11 credits. Unused annual credits reset at the end of your billing cycle. Here's the plan breakdown:
Free
$0
70 credits/mo ยท 1 user
Starter
$37/user/mo
Annual billing ยท 1 user
Pro
$22-$175/user/mo
Varies by credit volume
Premium
$52+/user/mo
Annual ยท intent on Scale only
Free plan ($0, 70 credits/month): Includes the Chrome extension, basic prospecting filters, 5 Buying Signals topics, and CRM integrations. At 10 credits per phone reveal, 70 credits gives you roughly 6 full contact reveals per month. Useful for testing data quality, not for running any real outbound motion.
Starter and Pro plans ($37.45 to $174.95/user/month, annual): The Pro plan pricing varies significantly depending on credit volume, ranging from $22.45/user/month at the low end to $174.95/user/month at high volumes. Buying Signals (Bombora-powered intent) is available on Starter and Pro but limited to 5 intent topics. This tells you which company is researching a category, not which specific contact is showing intent. Bulk enrichment and advanced analytics require Premium or above.
Premium and Scale (custom pricing): Premium expands credit volume and adds bulk contact reveals and usage analytics. Scale is custom-priced (reported starting around $10,000-$25,000+ annually for 20+ seat teams) and includes API access, 25 intent topics, advanced integrations, and dedicated support. This is where Lusha's intent signal features become genuinely useful, but the price jump is significant.
The hidden cost math: Lusha credits run out faster than teams expect. Phone reveals cost 10 credits each, and unused annual credits disappear on reset. A 5-person team doing serious outbound on the Pro plan may exhaust their credit allocation within weeks. Third-party procurement data suggests renewal price increases of 8-15% per year are standard, and EMEA teams often find thinner data coverage than North American counterparts.
โ ๏ธ The credit math you need to know
Phone reveals now cost 10 credits each. A full contact reveal (email + phone) is 11 credits. On Lusha Pro with 3,000 credits/year, that's roughly 272 full contact reveals annually, or about 5 per week for one rep. Teams doing real outbound volume hit that ceiling fast. Gojiberry charges $99/mo flat with no per-reveal costs at all.
Two plans, no credit system, no per-reveal costs, no hidden tiers. Free trial with no credit card, then Pro or Elite depending on team size. Here's exactly what you get:
Pro
$99/month
per seat ยท all-inclusive ยท no credits
Elite
Custom
contact sales ยท for growing teams
Pro plan ($99/month per seat): The sweet spot for solo founders, small SDR pods, and lean B2B sales teams. No credit system, no per-reveal costs, no annual reset. Includes the full intent engine (30+ contact-level signals tracked 24/7), 2 LinkedIn senders, unlimited campaigns and warm leads, AI-written LinkedIn messages tied to each signal, email enrichment across 15+ providers, and native integrations with HubSpot, Pipedrive, and Slack. You also get a free trial to validate before committing, something Lusha's paid plans don't offer.
Elite plan (custom pricing): For growing teams that hit the 2-sender Pro cap or need deeper customization. Adds more LinkedIn senders, an expanded signals catalog, a dedicated Customer Success Manager, and custom integrations into your existing GTM stack. Price set on a sales call based on team size and integration needs.
What's different from Lusha at the same price point: Lusha's Pro plan charges per reveal and burns credits fast. Gojiberry at $99/mo includes unlimited warm lead sourcing, AI outreach, email enrichment across 15+ providers, and Slack alerts on hot leads with no credit ceiling. You're not paying to access contact data on demand. You're getting a continuous stream of in-market leads delivered automatically.
โ The honest math
Lusha Pro at $52.45/user/month gives you 7,200 credits/year, or about 654 full contact reveals (email + phone). Gojiberry at $99/month gives you unlimited signal-triggered outreach, AI message generation, and email enrichment with no reveal limits. For teams doing real outbound, Gojiberry often delivers more qualified conversations at a lower effective cost-per-meeting.
Beyond the pricing comparison, here's where the two tools diverge in 2026.
This is the fundamental gap. Lusha is a contact database. A 300M+ database is impressive, but contacts don't reply to outreach when they're not in a buying window. Gojiberry tracks 30+ signals to find the exact moment a prospect becomes receptive, then fires automatically.
Lusha's credit system means your outreach capacity is capped by your plan. Reveal a contact, spend a credit. Phone number costs 10 credits. Run out and you stop. Gojiberry has no credit system. The intent engine runs 24/7 without you worrying about hitting a limit.
Lusha's Buying Signals (on Scale) tell you which company is researching a category. They don't tell you which person at that company is showing intent. Gojiberry tracks contact-level signals: who liked a specific post, who just changed roles, who engaged with a competitor's content. Far more actionable.
With Lusha, you reveal a contact, then manually export to your CRM, then import to your outreach tool, then write a message, then hope timing is still right. With Gojiberry, the signal triggers the lead, the AI writes the message, LinkedIn automation sends it, and you get a Slack ping when they reply. Zero manual steps.
Yes, and it's a natural fit for teams doing multi-channel outreach. These tools are genuinely complementary because they cover different parts of the outbound stack.
Gojiberry handles LinkedIn intent + outreach: 30+ signals identify in-market prospects. AI agents write and send LinkedIn connection requests and messages automatically. Slack alerts fire when replies come in.
Lusha handles the phone data layer: Once a warm lead engages on LinkedIn, your SDR pulls their verified direct dial from Lusha for a follow-up call. Lusha's Chrome extension is genuinely best-in-class for this.
Result: Gojiberry finds who's in-market and starts the LinkedIn conversation. Lusha provides the phone data for multi-channel follow-up. The two tools don't overlap, they stack. Many teams run this exact motion in 2026.
If you're currently paying for Lusha and struggling with reply rates, the bottleneck is almost never the contact data quality. It's the timing of your outreach. Adding Gojiberry as the intent layer usually fixes that faster than switching databases.
Gojiberry tracks 30+ buying signals automatically, scores prospects against your ICP, and triggers AI-written LinkedIn outreach the moment someone enters a buying window. No credits, no manual handoff.
Still exploring? Here are a few more reads that might help.
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