Clay pricing: what do you really pay in 2026?

Clay plans and prices, as of August 2026

Annual billing takes about 10% off, on both paid plans.

Every plan comes with unlimited seats, so the size of your team doesn't change what the subscription costs.

Enterprise doesn't get a listed price. Contract data aggregated by Vendr puts the median Clay Enterprise deal at around $30,400 a year, with reported contracts running from roughly $12,000 to $154,000.

Free caps tables at 200 rows and excludes phone number enrichment. Launch raises that ceiling to 50,000 rows per table. Enterprise adds custom allocations, unlimited rows and imports, SSO, role-based access control and a dedicated growth strategist, on an annual commitment. Both paid plans open with a 14-day trial.

Clay publishes its prices, so you've already seen the numbers. What you came for is what those numbers cover, and that's the part the pricing page hands back to you.

There's a second problem. Clay rebuilt its lineup on March 11, 2026, and a good share of what you'll read elsewhere still describes Starter, Explorer and Pro, none of which a new customer can buy today. This page gives you the current grid, how the two meters work, and what the invoice looks like once the extras are counted.

What changed in Clay's pricing in March 2026?

Seven things moved on March 11, 2026, and they're the reason older comparison pages read so differently from Clay's own site today. Everything below is reported by third parties rather than announced line by line on the pricing page.

• 🔁Three paid plans became two. Starter at $149, Explorer at $349 and Pro at $800 were retired, Launch and Growth took their place, and you can't buy any of the three today.
• 🧮One credit meter became two. What used to be a single credit balance now runs as Data Credits and Actions, and they're billed separately.
• 💰Marketplace data got cheaper. Rates were cut by 50 to 90 percent across most providers in the marketplace.
• 🔍Failed lookups stopped costing money. Clay used to bill for searches that came back empty, and reporting at the time put that at 20 to 30 percent of a heavy user's monthly allocation.
• 🔗CRM sync moved down a tier. It sat behind the $800 plan, and it's included from $495 up.
• 📈Top-ups got less punitive. The markup on mid-month credits fell from around 50 percent to around 30 percent.
• 📅Existing customers kept their old pricing. The window to move between legacy tiers closed on April 10, 2026, so there's no route back into them.

Most of that went the buyer's way. If you land on a page describing Clay as a credit trap that charges you for nothing, check the date on it. It's describing a model that stopped existing in March.

What are Clay's Data Credits and Actions?

Two meters run at the same time, and they don't measure the same thing. Data Credits pay outside providers. Actions pay Clay.

• 📊Data Credits buy records. Every email address, phone number, company record, technology stack lookup or Claygent research call comes out of this meter, and it goes to a provider in Clay's marketplace.
• 🤖Actions measure the platform's own work. Running a workflow, formatting a field, routing a row from one table to another: none of that buys data, and all of it is counted.
• 🔀The two drain independently. Running out of one doesn't touch the other, and topping up one doesn't refill the other.
• 📞Not every enrichment costs the same. A basic record is cheaper than a multi-provider waterfall, and phone number lookups stay the most expensive thing you can ask for.
• 🔄Only one meter banks anything. Unused Data Credits carry into the next month up to twice your monthly allocation, per third-party reporting. Actions reset every month and never roll over.

Clay says around 90 percent of its customers never reach their Actions limit. In practice, Data Credits are the meter that runs dry, and the Actions column mostly tells you how much room you have to keep rerunning a table you're still debugging.

How is your Clay bill calculated?

The headline price is two subscriptions added together, and Clay lets you see the split. On annual billing you're buying a year of each meter up front.

Both meters scale on their own. When your tables run fine and the credits run out in week three, you raise the credit side and leave the Actions side where it is. That's the useful part of the split, and it's why nobody's real invoice matches the pricing page.

It also means two companies on the same plan can pay double one another. One team enriches 800 rows a month and stays inside the allocation. The other runs a five-column waterfall across 4,000 rows and tops up twice before the month ends. Same plan name, same logo on the invoice, and two totals that don't look anything alike.

What does Clay cost once you add everything up?

The subscription is the only part a pricing page shows you. Five other line items decide what a Clay stack costs you over a year, and four of them are billed by somebody else.

• 👥A Sales Navigator seat. Most of the social workflows people build in Clay need one at any real volume, and LinkedIn lists Sales Navigator Core at $119.99 per month, or $1,079.88 per year and per license, on the plan comparison page it publishes, checked in August 2026.
• 📧A sending tool. Clay enriches and orchestrates. It doesn't carry your outbound at scale, so a sequencer sits next to it on the invoice.
• 💡Mid-month top-ups. Running dry before the month ends costs roughly 30 percent more per credit than the plan rate, according to third-party reporting.
• 🔧Providers that need your own API key. A few premium sources in the marketplace bill you directly, and you won't see them on the Clay invoice at all.
• 🧠Build time. Reviewers on G2 and Reddit put a first workflow that runs in production at 20 to 40 hours.

We're not going to hand you a single annual figure for a five-person team. The total we had drafted rested on a $99 seat price that we couldn't confirm anywhere on the vendor's own plan comparison page when we checked in August 2026, and a headline number we can't verify is worth less than this sentence. The calculator below runs the same arithmetic on figures you control instead.

What would your Clay stack cost you over a year?

Pick a plan, add the seats and tools you'd be paying for alongside it, and you'll get an annual figure for the whole stack rather than for the subscription on its own.

Seats are counted at the $119.99 monthly list price, before any annual discount. This is an estimate to budget against, not a quote, and your credit consumption is the line most likely to move.

Which Clay plan do you need?

Plans read better by situation than by tier. Find the case that matches yours below, with the plan that answers it.

Both paid plans open with a 14-day trial, which is enough to build one table and watch what it consumes. If it's the product judgment you want rather than the numbers, our full Clay review covers what it does well and where it frustrates people.

Is Clay worth it for a small team?

Clay is excellent for a specific team. That team has somebody whose job includes building workflows, and a data problem that no single provider solves, so it's worth combining several sources inside one piece of logic.

The results Clay publishes about its own customers back that up. Intercom grew outbound-sourced pipeline by 140 percent with it. That kind of number doesn't come out of a tool you log into twice a week.

Then there's the shape of the product. Clay is a workflow builder rather than a finished one. Somebody has to design the tables, configure the enrichment columns, debug the lookups that come back empty and watch the credit burn while all of that happens. In a company of 2 to 10 people, that somebody is usually the founder.

Price isn't what decides this one. Whether $167 a month is expensive depends on what it replaces, and the build hours have to come out of somebody's week either way. Work out whose week that is before you pick a tier. If the answer is nobody's, the best Clay alternatives are grouped by how much building each one asks of you.

Clay vs Gojiberry: which one do you need?

These two aren't interchangeable, and pretending otherwise would cost you money. Clay does things we don't do at all: CRM enrichment at scale, and waterfalls that chain provider after provider on a single field until one of them resolves it. If your fill rate is the problem, Clay fixes it and we won't.

The difference worth weighing is parts against a finished product. Clay hands you the components and the logic, and you're the one assembling them. We hand you accounts that are moving right now, with the first message already written, and a thinner record than a seven-column Clay table produces.

FAQ about Clay's pricing