I tested 9 Clay alternatives for data enrichment – here's which ones actually work

Data enrichment and GTM automation tools have exploded in popularity over the last few years. Platforms like Clay have become incredibly powerful for building automated workflows, enriching data, and orchestrating go-to-market strategies.

But here’s the reality many teams discover after implementing Clay:

• -It can be complex to set up
• -Costs can scale quickly with usage
• -It often requires technical knowledge to maintain workflows

Because of that, more and more GTM teams are looking for Clay alternatives for data enrichment that are easier to deploy, faster to run, or more focused on lead generation and outreach automation.

In this guide, I tested 9 Clay alternatives used by modern sales and growth teams in 2026.

You’ll learn:

• -Which tools are best for data enrichment
• -Which platforms handle AI-driven outreach
• -Which alternatives offer better pricing or usability

And most importantly: which tool is actually worth using depending on your GTM stack.

‍

Quiz: Which Clay alternative is right for you?

‍

‍

TL;DR – Quick comparison table

‍

‍

The 9 best Clay alternatives for data enrichment (2026)

‍

1. Gojiberry.ai – Best for warm leads + AI-driven outreach

Gojiberry.ai is a modern GTM platform designed for sales teams who want to find high-intent prospects and launch outreach campaigns automatically.

Unlike Clay, which focuses heavily on data workflows, Gojiberry focuses on sales execution.

Key features

• -AI agents that identify warm leads
• -ICP filtering for targeted prospect lists
• -Automated outreach campaigns
• -CRM integrations
• -Intent signals and lead scoring

Gojiberry offers free trials and scalable pricing depending on usage.

👉 Try Gojiberry free:
https://app.gojiberry.ai/registration

Or learn more about the platform:

https://gojiberry.ai/

Best for

• -startups
• -growth teams
• -outbound sales teams
• -founders doing GTM

‍

2. Apollo.io – Best all-in-one prospecting platform

Apollo.io is one of the most widely used sales intelligence platforms.

It combines:

• lead database
• outreach tools
• enrichment features

Pricing

Free plan available
Paid plans start around $49/month

Best for

Sales teams wanting one platform for prospecting and outreach.

‍

3. Freckle.io – Best for ease of use

Freckle is an emerging platform focused on simple enrichment workflows.

It removes much of the complexity found in Clay.

‍

Pricing

Paid plans typically start around $100/month

Best for

Startups wanting simple data enrichment tools.

‍

4. ZoomInfo – Best for enterprise data quality

ZoomInfo is one of the most well-known B2B data providers.

Its database includes millions of contacts and companies.

Pricing

Enterprise pricing
Typically $10k+ per year

Best for

Enterprise sales teams.

‍

5. Persana AI – Best for signal-based GTM

Persana AI focuses on buying signals and GTM automation.

It helps sales teams identify companies showing purchase intent.

Pricing

Paid plans vary.

Best for

Growth teams prioritizing intent data.

‍

6. Exa Websets – Best for web data research

Exa Websets specializes in web scraping and research workflows.

Instead of traditional B2B databases, it extracts information directly from the web.

Pricing

Affordable usage-based pricing.

‍

7. FullEnrich – Best for contact enrichment only

FullEnrich focuses specifically on waterfall contact enrichment.

It aggregates multiple providers to maximize email discovery.

Pricing

Usage-based pricing.

‍

8. Cognism – Best for European data

Cognism is popular among companies targeting European markets.

The platform emphasizes GDPR-compliant data sources.

Pricing

Enterprise plans.

‍

9. Airscale – Best value Clay alternative

Airscale offers a budget-friendly GTM stack combining enrichment and outreach.

Pricing

Paid plans around $50-$150/month

‍

Clay vs Gojiberry: Head-to-head comparison

‍

Key difference

Clay focuses on data workflows and enrichment pipelines.

Gojiberry focuses on finding warm leads and automating outreach campaigns.

For many sales teams, that distinction makes Gojiberry the more practical GTM platform.

👉 Start your free trial:
https://app.gojiberry.ai/registration

In 2026, outbound is shifting toward smarter targeting — this Lemlist vs Clay comparison shows how both tools fit into that evolution.

FAQ

What is the best Clay alternative for data enrichment?

Several platforms compete with Clay, including Gojiberry, Apollo, and FullEnrich.

However, the best tool depends on your use case:

• -data pipelines → Clay
• -outreach automation → Gojiberry
• -B2B databases → Apollo

‍

Is Gojiberry cheaper than Clay?

In most cases yes.

Clay pricing scales based on enrichment usage and APIs, while Gojiberry focuses on automation and lead discovery, making pricing easier to predict.

‍

Can Gojiberry replace Clay?

For many teams, yes.

If your main goal is:

• -finding qualified leads
• -launching outreach campaigns
• -automating sales prospecting

Then Gojiberry can replace Clay entirely.

‍

Does Gojiberry integrate with CRMs?

Yes.

Current integrations include:

• -HubSpot
• -Pipedrive
• -Slack