Clay alternatives for data enrichment: 9 tools tested
I tested 9 Clay alternatives for data enrichment – here's which ones actually work
Data enrichment and GTM automation tools have exploded in popularity over the last few years. Platforms like Clay have become incredibly powerful for building automated workflows, enriching data, and orchestrating go-to-market strategies.
But here’s the reality many teams discover after implementing Clay:
- -It can be complex to set up
- -Costs can scale quickly with usage
- -It often requires technical knowledge to maintain workflows
Because of that, more and more GTM teams are looking for Clay alternatives for data enrichment that are easier to deploy, faster to run, or more focused on lead generation and outreach automation.
In this guide, I tested 9 Clay alternatives used by modern sales and growth teams in 2026.
You’ll learn:
- -Which tools are best for data enrichment
- -Which platforms handle AI-driven outreach
- -Which alternatives offer better pricing or usability
And most importantly: which tool is actually worth using depending on your GTM stack.
Quick quiz: find your best Clay alternative
TL;DR – Quick comparison table
| Tool | Best for | Pricing | Data sources | Ease of use |
|---|---|---|---|---|
| Gojiberry.ai | Warm leads + AI outreach | Free trial | Intent signals + enrichment | ⭐⭐⭐⭐⭐ |
| Apollo.io | All-in-one prospecting | Freemium | Large B2B database | ⭐⭐⭐⭐ |
| Freckle.io | Simplicity | Paid plans | Enrichment APIs | ⭐⭐⭐⭐ |
| ZoomInfo | Enterprise data | Expensive | Massive B2B database | ⭐⭐⭐ |
| Persana AI | Signal-based GTM | Paid | Intent + signals | ⭐⭐⭐⭐ |
| Exa Websets | Web research | Affordable | Web data | ⭐⭐⭐ |
| FullEnrich | Contact enrichment | Usage-based | Multiple APIs | ⭐⭐⭐⭐ |
| Cognism | EU compliance | Enterprise | GDPR compliant data | ⭐⭐⭐ |
| Airscale | Budget GTM teams | Affordable | Multi-source | ⭐⭐⭐⭐ |
The 9 best Clay alternatives for data enrichment (2026)
1. Gojiberry.ai – Best for warm leads + AI-driven outreach
Gojiberry.ai is a modern GTM platform designed for sales teams who want to find high-intent prospects and launch outreach campaigns automatically.
Unlike Clay, which focuses heavily on data workflows, Gojiberry focuses on sales execution.
Key features
- -AI agents that identify warm leads
- -ICP filtering for targeted prospect lists
- -Automated outreach campaigns
- -CRM integrations
- -Intent signals and lead scoring
| Category | Details |
|---|---|
| Pros |
✔ Focus on high-intent leads ✔ Built-in AI outreach automation ✔ Much easier to use than Clay workflows ✔ Integrates with HubSpot, Slack, and Pipedrive |
| Cons | ✖ Not designed for extremely complex data pipelines |
| Pricing | Free trial available |
Gojiberry offers free trials and scalable pricing depending on usage.
👉 Try Gojiberry free:
https://app.gojiberry.ai/registration
Or learn more about the platform:
Best for
- -startups
- -growth teams
- -outbound sales teams
- -founders doing GTM
2. Apollo.io – Best all-in-one prospecting platform
Apollo.io is one of the most widely used sales intelligence platforms.
It combines:
- lead database
- outreach tools
- enrichment features
| Category | Details |
|---|---|
| Pros |
✔ Huge B2B database ✔ Built-in email outreach ✔ Good free plan |
| Cons |
✖ Data quality varies ✖ Limited enrichment flexibility compared to Clay |
Pricing
Free plan available
Paid plans start around $49/month
Best for
Sales teams wanting one platform for prospecting and outreach.
3. Freckle.io – Best for ease of use
Freckle is an emerging platform focused on simple enrichment workflows.
It removes much of the complexity found in Clay.
| Category | Details |
|---|---|
| Pros |
✔ Easy interface ✔ Quick enrichment workflows ✔ Minimal setup |
| Cons |
✖ Smaller ecosystem ✖ Fewer integrations |
Pricing
Paid plans typically start around $100/month
Best for
Startups wanting simple data enrichment tools.
4. ZoomInfo – Best for enterprise data quality
ZoomInfo is one of the most well-known B2B data providers.
Its database includes millions of contacts and companies.
| Category | Details |
|---|---|
| Pros |
✔ Massive enterprise database ✔ High data accuracy ✔ Intent signals |
| Cons |
✖ Extremely expensive ✖ Long contracts |
Pricing
Enterprise pricing
Typically $10k+ per year
Best for
Enterprise sales teams.
5. Persana AI – Best for signal-based GTM
Persana AI focuses on buying signals and GTM automation.
It helps sales teams identify companies showing purchase intent.
| Category | Details |
|---|---|
| Pros |
✔ Signal-based prospecting ✔ AI insights ✔ Modern UI |
| Cons |
✖ Still early-stage ✖ Smaller dataset |
Pricing
Paid plans vary.
Best for
Growth teams prioritizing intent data.
6. Exa Websets – Best for web data research
Exa Websets specializes in web scraping and research workflows.
Instead of traditional B2B databases, it extracts information directly from the web.
| Category | Details |
|---|---|
| Pros |
✔ Web-based discovery ✔ Flexible data sourcing |
| Cons |
✖ Requires technical understanding ✖ Less plug-and-play |
Pricing
Affordable usage-based pricing.
7. FullEnrich – Best for contact enrichment only
FullEnrich focuses specifically on waterfall contact enrichment.
It aggregates multiple providers to maximize email discovery.
| Category | Details |
|---|---|
| Pros |
✔ High email coverage ✔ Waterfall enrichment |
| Cons |
✖ No outreach tools ✖ Limited GTM automation |
Pricing
Usage-based pricing.
8. Cognism – Best for European data
Cognism is popular among companies targeting European markets.
The platform emphasizes GDPR-compliant data sources.
| Category | Details |
|---|---|
| Pros |
✔ Strong European database ✔ Compliance focused |
| Cons |
✖ Expensive ✖ Limited automation |
Pricing
Enterprise plans.
9. Airscale – Best value Clay alternative
Airscale offers a budget-friendly GTM stack combining enrichment and outreach.
| Category | Details |
|---|---|
| Pros |
✔ Affordable pricing ✔ Simple setup ✔ Useful automation |
| Cons | ✖ Smaller ecosystem |
Pricing
Paid plans around $50-$150/month
Clay vs Gojiberry: Head-to-head comparison
| Feature | Clay | Gojiberry |
|---|---|---|
| Data enrichment | ✔ | ✔ |
| GTM workflows | ✔ | ✔ |
| AI outreach | ✖ | ✔ |
| Warm lead detection | ✖ | ✔ |
| Ease of use | Medium | High |
| Integrations | Many | HubSpot, Slack, Pipedrive |
| Setup complexity | High | Low |
Key difference
Clay focuses on data workflows and enrichment pipelines.
Gojiberry focuses on finding warm leads and automating outreach campaigns.
For many sales teams, that distinction makes Gojiberry the more practical GTM platform.
👉 Start your free trial:
https://app.gojiberry.ai/registration
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FAQ
What is the best Clay alternative for data enrichment?
Several platforms compete with Clay, including Gojiberry, Apollo, and FullEnrich.
However, the best tool depends on your use case:
- -data pipelines → Clay
- -outreach automation → Gojiberry
- -B2B databases → Apollo
Is Gojiberry cheaper than Clay?
In most cases yes.
Clay pricing scales based on enrichment usage and APIs, while Gojiberry focuses on automation and lead discovery, making pricing easier to predict.
Can Gojiberry replace Clay?
For many teams, yes.
If your main goal is:
- -finding qualified leads
- -launching outreach campaigns
- -automating sales prospecting
Then Gojiberry can replace Clay entirely.
Does Gojiberry integrate with CRMs?
Yes.
Current integrations include:
- -HubSpot
- -Pipedrive
- -Slack
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