Lusha vs Amplemarket: Which Is Best for B2B Sales Teams in 2026?

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TL;DR · Quick answer
Lusha Choose Lusha if you need a fast, affordable way to reveal contact data on LinkedIn and build prospecting lists. It is the most accessible entry point in B2B data, starting at $49.90/month. Best for small teams and solo reps who need contact details without platform complexity.
Amplemarket Choose Amplemarket if you want an all-in-one sales platform: multichannel sequences (email, LinkedIn, phone), intent signals, AI personalization, and a contact database under one roof. Starts at $600/month (annual-only). Built for mid-market and enterprise outbound teams.
Gojiberry Choose Gojiberry if your real problem is not data access or sequencing, but knowing who is warm right now. Gojiberry monitors 30+ LinkedIn intent signals and triggers outreach automatically on prospects already showing buying behavior. Starts at $99/month.
⚡ 60-second quiz
Lusha, Amplemarket, or Gojiberry?

3 questions to find the right tool for your sales motion.

Free · No sign-up · 60 seconds
QUESTION 1 / 3
What is your biggest sales bottleneck right now?
A
I can't find accurate contact data for my prospects
B
I have data but my outreach sequences are slow and manual
C
I don't know who is in-market right now vs just browsing
D
I'm spending too much time on cold prospects who never respond
QUESTION 2 / 3
How would you describe your team and budget?
A
Solo founder or small team, budget-conscious
B
Mid-market team, ready to invest in a full sales platform
C
Startup or scale-up that wants smart pipeline without heavy ops
D
Enterprise team with dedicated RevOps and SDR headcount
QUESTION 3 / 3
What outcome matters most to you?
A
Accurate email and phone data to enrich my CRM
B
A complete outbound engine: sequences, dialer, LinkedIn in one
C
Warm meetings with prospects already showing buying signals
D
Reduce time wasted on cold outreach that never converts
🔍
Your best fit
Lusha is your starting point

You need accurate contact data without the overhead of a full sales platform. Lusha's Chrome extension and database let you reveal emails and phone numbers directly on LinkedIn at a fraction of Amplemarket's cost.

  • Starter plan from $49.90/month
  • Chrome extension reveals contacts on LinkedIn
  • GDPR, CCPA, SOC 2 compliant
  • When you're ready for intent signals, add Gojiberry
See how Gojiberry completes your stack →
Your best fit
Amplemarket fits your scale

You need an all-in-one platform for serious outbound at scale. Amplemarket's Duo Copilot, multichannel sequences, and intent signals can consolidate your stack. Just budget for annual commitment and the true total cost.

  • Startup plan from $600/month (annual)
  • Email, LinkedIn, phone in one platform
  • AI personalization with Duo Copilot
  • Gojiberry adds warm intent signals on top
See how Gojiberry compares →
🎯
Your best fit
Gojiberry is the smarter move

Your bottleneck isn't data access or sequencing · it's knowing who is warm right now. Gojiberry monitors 30+ LinkedIn intent signals in real time and triggers outreach automatically, so your team only talks to prospects already showing buying behavior.

  • 30+ real-time LinkedIn intent signals
  • Enriched leads pushed directly to your CRM
  • Autonomous LinkedIn outreach
  • 73% of users book meetings within the first week
Try Gojiberry free →

What is Lusha?

Lusha started in 2016 as a Chrome extension that revealed verified contact data directly on LinkedIn profiles. In 2026, it has expanded into a broader B2B data platform with a contact database, a basic email sequencing module (Lusha Engage), AI company recommendations, and a free conversation intelligence tool.

Its core identity remains unchanged: a data lookup tool. It tells you who to contact and how to reach them. It does not tell you when to reach out, why they might be interested, or what to say.

Key features

  • Chrome extension for one-click contact reveals on LinkedIn and company websites
  • Contact database with email addresses and direct phone numbers
  • Lusha Engage, a basic email sequencing module included on paid plans
  • Lusha Conversations, free call recording and AI meeting summaries (included on all plans, even Free)
  • AI Company Recommendations for ICP-based prospecting (newer feature, 2026)
  • GDPR, CCPA, SOC 2, ISO 27701 compliance across all plans

Lusha pricing

Plan
Price
Notes
Free
$0
Limited credits, 1 seat
Starter
$49.90/mo
400 credits, 1 seat (monthly billing)
Pro
$69.90/mo
600 credits, 2 seats
Premium
$399.90/mo
3,400 credits, 5 seats, team management
Scale
Custom
Enterprise, annual contract
Watch the credit math: Phone number reveals cost 5-10 credits each, versus 1 credit for an email. On the Premium plan ($299.95/month billed annually, 5 users), each rep gets roughly 8,160 credits per year. Heavy calling usage competes directly with data reveals.

Pros and cons

Pros
  • Most accessible entry price in B2B data
  • Chrome extension is fast and frictionless
  • Free Conversations tool (call AI, transcripts)
  • Strong compliance across all plans
  • Easy to start, no sales call required
Cons
  • Data tool only, not a sales platform
  • No email warm-up or deliverability tooling
  • No intent signals or in-market timing
  • Coverage weaker outside North America
  • Low Trustpilot score (1.3/5) driven by GDPR complaints

What is Amplemarket?

Amplemarket is an AI-powered sales platform that combines a contact database, multichannel outreach (email, LinkedIn, phone), intent signals, and AI-assisted personalization under one roof. Its pitch is consolidation: replace your 3-5-tool outbound stack with a single platform.

Its Duo Copilot AI generates personalized message sequences, conditional workflows adapt to prospect behavior mid-sequence, and the platform includes competitive intelligence tracking to monitor when prospects engage with competitors. For mid-market teams running serious outbound, it is genuinely powerful. The tradeoff is cost and commitment.

Key features

  • Duo AI Copilot for AI-generated, personalized sequences
  • Multichannel sequences: email, LinkedIn automation, phone dialer
  • 200M+ contact database with intent signal overlay
  • Conditional sequences that adapt based on prospect actions
  • Competitive intelligence signals: get alerted when prospects research competitors
  • Warm-up network with 2 mailboxes per user for deliverability
  • Job change alerts and buying intent signals per plan

Amplemarket pricing

Plan
Price
Notes
Startup
$600/mo
2 users, 30K contacts, annual only
Growth
~$2K-$5K/mo
4+ users, 280K contacts, custom quote
Elite
~$10K-$50K/mo
10+ users, 1M contacts, all AI features
True cost warning: Amplemarket requires annual commitment with no monthly billing option. The Startup plan minimum is $7,200/year. Add LinkedIn Sales Navigator ($100+/month per user), extra seats ($300-400/month each), and credit overages, and real costs run 40-60% above the headline price.

Pros and cons

Pros
  • True all-in-one: data, sequencing, dialer, LinkedIn
  • Duo Copilot AI generates personalized messaging
  • Conditional sequences adapt to prospect behavior
  • Competitive intelligence signals included
  • Documented stack consolidation savings for large teams
Cons
  • Annual-only contracts, no monthly option
  • Startup plan ($7,200/year min) is steep for small teams
  • Mixed G2 reviews, some report 30%+ contact bounce rate
  • UI complexity reported as a barrier
  • Pricing opacity beyond the Startup plan

Neither tool tells you who is warm right now

Gojiberry monitors 30+ LinkedIn intent signals and reaches the right prospects automatically, before your competitors do.

Try Gojiberry free →

Gojiberry: the intent-first alternative

Lusha and Amplemarket both start from the same assumption: build a list, then reach out. Gojiberry starts from a different question entirely · who is showing buying intent right now, and how do we reach them before anyone else does?

Rather than scraping static databases or automating cold sequences, Gojiberry monitors LinkedIn in real time for 30+ intent signals: job changes, competitor interactions, keyword activity, engagement patterns. It enriches those prospects automatically and launches personalized LinkedIn outreach at the right moment, without manual intervention.

Pros
  • Intent-first: reach warm prospects, not cold lists
  • 30+ LinkedIn signals monitored in real time
  • Enriched leads pushed directly to your CRM
  • Autonomous LinkedIn outreach, no manual work
  • Starts at $99/month, 7-day free trial
Cons
  • LinkedIn-focused, not a full multichannel sequencer
  • Not designed for agency multi-account management
  • Not a replacement for a full data enrichment platform

Feature-by-feature comparison

Category
Lusha
Amplemarket
Gojiberry
Main use case
Contact data lookup
All-in-one sales platform
Intent-driven LinkedIn outreach
Contact database
Yes
Yes (200M+)
Via enrichment
Email sequencing
Basic (Engage)
Strong, AI-powered
LinkedIn focus
LinkedIn automation
Chrome extension only
Yes, automated
Yes, autonomous
Phone dialer
No
Yes
No
Intent signals
No
Yes (job changes, buying)
30+ LinkedIn signals
Email deliverability
Weak (no warm-up)
Strong (warm-up network)
N/A (LinkedIn-first)
Entry price
$49.90/mo
$600/mo (annual)
$99/mo

Which tool should you choose?

Choose Lusha if...

You need affordable contact data fast

  • Small team or solo rep
  • Primary need is email and phone reveals
  • LinkedIn Chrome extension workflow
  • Budget under $100/month per seat
  • Strong compliance requirements
Choose Amplemarket if...

You want one platform for everything

  • Mid-market or enterprise SDR team
  • Running email, LinkedIn, and phone outbound
  • Budget for $600+/month with annual lock-in
  • Want AI-assisted sequencing at scale
  • Need to consolidate a multi-tool stack
Choose Gojiberry if...

You want warm leads, not cold lists

  • Startup, founder, or growth team
  • Primary channel is LinkedIn
  • Want AI to surface who is in-market now
  • Budget starts at $99/month
  • Tired of burning credits on cold prospects

Stop guessing who to contact next

Gojiberry detects real buying intent on LinkedIn and reaches out automatically, before your prospects talk to a competitor.

FAQ

Is Lusha better than Amplemarket for small teams? +
Yes, for most small teams. Lusha's Starter plan at $49.90/month is accessible and requires no annual commitment. Amplemarket starts at $600/month with a mandatory annual contract, making the minimum investment $7,200/year for just 2 users. If you are a solo rep or a team under 5 people primarily needing contact data, Lusha is the more practical starting point.
Can I use Lusha and Amplemarket together? +
You could, but it would create redundancy. Amplemarket already includes its own contact database and enrichment. The more logical pairing is using Lusha for quick LinkedIn contact reveals and supplementing with a separate sequencing tool like Lemlist or a signal tool like Gojiberry, rather than stacking Lusha on top of Amplemarket.
Does Amplemarket have a free trial? +
Amplemarket references a free trial on some of its pages, but the core plans are annual-only with no monthly option. You typically need to book a sales call before accessing a trial. This is different from Lusha, which has a genuine free plan available without a sales conversation, and Gojiberry, which offers a 7-day free trial directly.
What is the real cost difference between Lusha and Amplemarket? +
The gap is significant. Lusha Premium for 5 users runs roughly $3,600/year on annual billing. Amplemarket Startup for 2 users is $7,200/year minimum, before adding LinkedIn Sales Navigator ($1,200+/year per user), extra seats, and credit overages. Independent analysis suggests Amplemarket's total cost of ownership at 25 users can approach $85,000-$175,000/year when accounting for the full stack it is meant to replace.
What is the best alternative to both Lusha and Amplemarket? +
It depends on your core problem. If your issue is data quality and cost, Apollo.io offers a more generous free tier and broader database. If your issue is multichannel execution at a lower price point, Lemlist or Reply.io are worth evaluating. If your issue is reaching prospects at the right moment with real buying intent, Gojiberry's LinkedIn intent signal approach is a fundamentally different and often more effective starting point.
How does Gojiberry differ from both Lusha and Amplemarket? +
Lusha tells you who to contact. Amplemarket tells you how to contact them at scale. Gojiberry tells you who is ready to buy right now. It monitors LinkedIn for real-time buying signals · job changes, competitor interactions, keyword activity · and triggers personalized outreach automatically when those signals converge. The starting point is intent, not a database.

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