Apollo pricing 2026: the real price

Apollo plans as of August 2026

• Paying yearly takes around 20 percent off the monthly rate.
• Organization is sold on annual billing only and won't go below 3 seats, so its real entry point is $4,284 a year.
• Credits are granted per seat and per month, upfront. They aren't a shared annual pool, the way several comparison pages describe them.

Apollo publishes its prices and makes a selling point of doing so, which means you've already seen the four tiers above. What the pricing page doesn't tell you is what one credit buys once you start clicking.

So this page has the current grid, the credit cost of every action Apollo charges for, and the arithmetic of what a team of three or five can do with a month's allowance.

How do Apollo credits work?

A credit is the unit Apollo bills you in, and one leaves your balance the moment you reveal something. The catch is that reveals aren't priced the same.

• 📧An email address costs 1 credit. It's the cheapest thing you can pull.
• 📞A phone number costs 8 credits. Same click, eight times the bill.
• 🔍Enriching a record costs 1 to 8 credits, depending on which source fills the gap.
• 🤖An AI research run costs 1 credit, and it spends one every time it runs.
• 🎧The US dialer costs 2 credits per minute of talking.
• 🌍The international dialer varies by region. There's no single published rate.

Two things follow. Every seat gets its own allowance, so a five-person team on Basic opens each month with 12,500 of them rather than 2,500. That's a real point in Apollo's favor, and several comparison pages get it wrong by describing one pool shared across the account for a year.

The second one decides your budget if you're calling. A mobile costs eight times what an email address costs. A team running email barely watches the meter. A team that dials watches it move all day.

What can you do with your monthly credits?

Divide the month's allowance by the price of what you're after and each plan turns into a number of contacts. Here are both extremes, with the whole month spent on one type of reveal.

Real usage lands somewhere between those two columns. The dialer is where the arithmetic turns against you. At 2 credits a minute, a rep who spends two hours a day on the phone burns 240 credits a day, or 4,800 a month. That's past the whole Professional allowance on call minutes alone, before a single contact has been revealed.

Then there's a ceiling almost nobody quotes. Free and Basic cap you at 250 emails a day, and Basic gives you one mailbox per user. Unlimited sending, along with unlimited Google and Microsoft mailboxes, starts at Professional. If volume email is the plan, that daily cap bites well before your credit balance does.

What does Apollo charge extra for?

Two add-ons sit outside the plans, and the good news comes first. Both are billed per team rather than per seat, so on a team of five they're one line on the invoice instead of five.

Two conditions are worth knowing before you budget for either one. You have to be on a paid plan before you can add them, so neither is a way to stretch the free tier. And Apollo describes both as introductory pricing that may change.

What are Apollo's contract terms?

None of what follows is published on the pricing page. These four points are reported by third parties, so read them as a reason to check your own paperwork before you sign anything.

• 🔁Contracts renew on their own. Written notice is reportedly due 30 days ahead of the renewal date, so the calendar entry matters more than the intention.
• 👥Seat counts don't come down mid-contract. A team that shrinks keeps paying for the seats it no longer fills.
• 💰Payments are described as non-refundable. A downgrade takes effect immediately and nothing comes back for the rest of the term.
• 📌Plans sold as unlimited sit under a fair use policy. The word means what the policy says it means.

Which Apollo plan do you need?

A tier list doesn't tell you which one you need. What you're doing next month does. Four situations, and where each one lands.

That's the invoice side of the decision. If you want the product judgement that goes with it, our full Apollo review covers what the tool is like to live in day to day.

Is Apollo worth it for a small team?

Start with what Apollo does well, because it's a lot. A small team doing email at volume gets a contact database and a sequencer on one invoice, with no five-figure commitment and no sales call to see a price. Apollo displays a 4.7 out of 5 on its own pages, across more than 9,000 G2 reviews. That score is earned.

The first limit is structural. Pricing is per seat, so it climbs with every hire, while the two add-ons stay flat across the team. Hire two reps and you're paying for their data before either one has sent anything.

The second one is the one that matters at 2 to 10 people. You pay for the reveal before you know whether the contact was the right one. The credit leaves your balance the moment you click, whether the person matches your target or not, and eight of them leave for a direct dial with no more certainty attached than that.

If it's the seat math rather than the product that sent you looking, we keep the best Apollo alternatives in a separate piece.

Apollo vs Gojiberry: what do you get for your money?

One thing the table can't show. Apollo does things Gojiberry doesn't, in particular the searchable contact database, the dialer and CRM enrichment. If your motion leans on any of those three, that's a solid reason to stay where you are.

The difference worth weighing is the direction of the work. Apollo hands you a search engine and leaves you to guess what to search for. Gojiberry starts from the signal and works back to the company.

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