Top 12 Alternatives to RB2B: Find More High-Intent Leads

In today's sales and marketing landscape, your ideal prospects are smarter, their inboxes are fuller, and their tolerance for generic outreach is zero.

So, what's a modern B2B sales team or founder to do? You need tools that find prospects when they're ready to buy, turning your website traffic and online intent signals into a pipeline of genuinely warm leads.

You're likely here because you're exploring the B2B intelligence landscape and seeking powerful alternatives to RB2B that align with your specific workflow, budget, and growth objectives.

Whether you're a startup founder wearing the sales hat or a seasoned SDR looking for an edge, finding the right platform can feel overwhelming. Which ones actually deliver on their promises of identifying anonymous website visitors and connecting them to real decision-makers?

This guide cuts through the noise. We'll break down 12 of the best alternatives to RB2B, diving into what makes each one unique, who it's for, and the real-world pros and cons you need to know.

Ready to turn warm intent into closed deals? Let's dive in.

1. GojiberryAI

GojiberryAI is a powerful prospecting copilot that goes beyond static lists to focus on dynamic, intent-driven lead generation. It’s an excellent choice for teams looking for high-quality, warm leads without the heavy lifting of manual prospecting, making it a standout among alternatives to RB2B.

Instead of guessing who might be interested, its AI agents monitor over 10 distinct buying signals.

This signal-driven approach is its core differentiator. GojiberryAI identifies prospects when they visit your profile, engage with a competitor’s content, secure funding, or change jobs.

This allows sales reps to engage at the precise moment a lead is most receptive, a significant advantage over cold outreach. Based on feedback, users report that this timing dramatically improves engagement and reply rates.

Key Strengths & Use Cases

What makes GojiberryAI a strong contender is its end-to-end automation. Once a high-intent lead is identified and matches your Ideal Customer Profile (ICP), the platform automatically enriches their contact data with verified emails and pushes them directly into your workflow.

The platform integrates seamlessly with popular tools, like HubSpot and Pipedrive, as well as email automation platforms like Instantly and Lemlist. This creates a cohesive, automated pipeline from signal detection to meeting booked.

Do's and Don'ts

- ✅ Do: Use its intent signals to craft hyper-personalized opening lines. Mentioning a recent job change or a competitor's post they liked shows you've done your homework.

- ❌ Don't: Rely on it as your only source of leads. It's a powerful tool for high-intent prospecting, but it should complement your broader marketing and sales efforts.

- Pricing: The popular Pro plan starts at $99/month per seat, which includes unlimited LinkedIn campaigns and 100 verified email credits. High-volume teams should factor in the cost of additional credits.

- Limitations: The system's effectiveness is closely tied to LinkedIn, so teams must monitor their outreach to remain compliant with the platform's terms. As with any per-seat model, the cost can add up as your team scales.

Best for: Founders, scale-ups, and sales teams aiming to build a predictable pipeline based on genuine buyer intent rather than volume-based cold outreach.

Visit GojiberryAI

2. Dealfront (Leadfeeder)

Dealfront, best known for its Web Visitors product (formerly Leadfeeder), has long been a go-to solution for identifying anonymous B2B website visitors.

It excels at turning raw IP data into actionable company profiles, making it a strong contender among alternatives to RB2B for teams focused on account-based marketing (ABM).

Its strength lies in its refined filtering, alerting, and CRM integration capabilities, helping sales teams pinpoint high-intent accounts the moment they show interest.

Unlike tools that keep pricing behind a "contact us" form, Dealfront is praised for its transparency. You can start with a forever-free Lite plan that identifies the last 7 days of visiting companies or take a 14-day trial of its full-featured Premium plan.

The paid tier, starting at approximately $99/month with annual billing, unlocks unlimited data retention and powerful integrations with platforms such as Salesforce, HubSpot, and Slack.

Users report that its custom feed and alert system is particularly effective for notifying account executives when target companies visit specific, high-value pages. However, it's crucial to remember that its identification is at the company level, not the individual contact level.

- Best For: ABM-focused sales and marketing teams who need robust filtering and real-time alerts on target account activity.

- Key Feature: Highly customizable feeds that allow teams to segment visitors by industry, size, location, and behavior, then pipe those alerts directly into Slack or a CRM.

- Pricing: Offers a free plan. Paid plans start at $99/month (billed annually).

3. Lead Forensics

Lead Forensics is a well-established player in the B2B website visitor identification space, recognized for its enterprise-grade platform and strong customer support.

It’s a robust solution for larger sales organizations that need real-time company identification, contact lookups, and customizable workflows.

The platform excels at providing comprehensive dashboards and automated alerts, making it a powerful tool for teams looking to operationalize their website traffic insights at scale and one of the more mature alternatives to RB2B available.

Unlike many competitors with transparent tiered pricing, Lead Forensics operates on a quote-based model, which can be a hurdle for SMBs but allows for tailored enterprise packages.

Users often report that the platform's strength lies in its extensive integrations and hands-on support, helping teams maximize the value of their B2B lead data.

However, the pricing can be significantly higher, and the identification is at the company level, meaning you’ll still need to do discovery to find the right individual contact within the visiting organization.

- Best For: Enterprise sales and marketing teams that require a full-service, scalable solution with dedicated support and deep CRM integrations.

- Key Feature: A combination of real-time company identification with a strong service component, including customized dashboards and workflow automation.

- Pricing: Offers a free trial, but pricing is quote-based. Plans are negotiated based on traffic volume and required features.

4. Warmly

Warmly is a unique player among alternatives RB2B because it bridges the gap between identifying anonymous traffic and actively engaging with it in real-time.

It goes beyond identifying companies. It adds data to show individual visitors. Then, it provides teams with tools such as AI chatbots, live video chat, and intent-driven pop-ups. These tools help connect with important prospects right away.

This all-in-one approach is designed for revenue teams who want to collapse the funnel, turning visitor insight directly into sales conversations.

Unlike platforms that focus solely on data, Warmly’s value lies in its engagement layer. Users report that the real-time Slack alerts, combined with deep integrations into CRMs and ad platforms, make outbound and inbound orchestration seamless.

Its modular plans allow teams to choose their focus, whether it's data-only for analytics, inbound for on-site conversion, or outbound for sales enablement.

However, this breadth of features means a focused implementation is key, and its pricing is geared more toward mid-market and enterprise budgets rather than early-stage startups.

- Best For: Revenue teams wanting an integrated platform to not only identify visitors but also engage them instantly with AI chat and live video.

- Key Feature: A combined suite of person-level de-anonymization signals and on-site engagement tools (AI chat, pop-ups) to convert inbound traffic into an immediate pipeline.

- Pricing: Offers modular plans for different use cases. Pricing is customized and typically targets mid-market to enterprise clients.

5. Leadinfo

Hailing from Europe, with a strong emphasis on GDPR compliance, Leadinfo has established itself as a powerful yet transparent visitor identification tool.

It’s a compelling choice among alternatives to RB2B for teams who value straightforward pricing and bundled features, including a robust decision-maker database.

The platform excels not only in showing you which companies are on your site but also in providing direct contact details for key personnel, bridging a common gap in company-level identification tools.

Leadinfo’s pricing is public and easy to understand, with a 14-day free trial to get started. Its plans, which start at around $73/month, are tiered based on the number of unique leads identified; however, all tiers notably include unlimited users.

Users appreciate the bundled contact enrichment and the flexibility of adding on powerful automation tools for email and LinkedIn outreach.

While it's great for enriching company data with contacts, its primary function remains firmographic identification, not individual person-level tracking.

- Best For: Sales and marketing teams, particularly in Europe or the US, looking for a GDPR-compliant tool with clear pricing and built-in contact data.

- Key Feature: Bundled decision-maker contact database and flexible add-ons for screen recording and marketing automation, all accessible to unlimited users.

- Pricing: Offers a free trial. Paid plans are tiered by lead volume, starting from $73/month.

6. LeadLander

LeadLander is a straightforward and effective visitor identification platform, often highlighted as a solid alternative to RB2B for small to mid-market sales teams. Its primary strength lies in its simplicity and direct approach.

It identifies the companies visiting your site and provides a clear path to connect with them by offering access to verified contact data, often including free contact credits to get started.

This makes it particularly useful for teams who want to move from identification to outreach quickly without navigating a complex feature set.

Users appreciate LeadLander's easy-to-trial model and sales-friendly interface. While it may not have the extensive ABM orchestration features of larger suites, it excels at identifying who is interested and providing you with the means to act.

Plans are designed to be accessible and include unlimited user seats, which is a significant advantage for growing teams. Pricing starts at $89 per month with the option of a custom quote for larger and more established teams.

It’s an ideal tool for organizations that prioritize immediate, actionable sales intelligence over intricate marketing automation.

- Best for: SMB and mid-market sales teams seeking a straightforward, US-centric visitor ID tool with a rapid path to contact-level outreach.

- Key Feature: The combination of company identification with a built-in, credit-based system for revealing verified contact details for immediate sales engagement.

- Pricing: Offers a free trial and custom quote for large teams.

7. Visitor Queue

Visitor Queue positions itself as one of the most accessible and budget-friendly alternatives to RB2B, making it an excellent entry point for companies looking to experiment with B2B visitor identification.

Its core value is simplicity and affordability, offering a straightforward way to see which companies are browsing your site without the complexity or high cost of more advanced platforms.

This makes it a practical choice for small businesses or marketing teams with tight budgets who want to prove the ROI of this technology first.

What makes Visitor Queue stand out is its transparent, lead-based pricing and generous account features. Even on its lowest-tier plans, it provides unlimited users and allows you to track unlimited websites, a feature often restricted by competitors.

You can start with a 14-day free trial to test its capabilities. Paid plans are based on the number of unique companies identified per month, starting at just $31/month.

Users appreciate the month-to-month flexibility, which eliminates the need for long-term contracts. However, feedback suggests that data accuracy and match rates may be less consistent than those of premium tools, and it lacks the deeper ABM functionality of its enterprise-grade counterparts.

- Best For: Small businesses, startups, and marketing teams needing a low-cost, low-risk tool to test B2B visitor identification.

- Key Feature: Unlimited users and websites on all plans, providing significant value for agencies or companies with multiple web properties.

- Pricing: Offers a free trial. Paid plans start at $31/month for 100 identified leads.

8. Salespanel

Salespanel carves out its niche by blending first-party visitor journey tracking with account identification and real-time lead scoring.

This makes it a compelling choice for teams seeking a more comprehensive view that connects anonymous company visits to eventual lead generation.

By focusing on cookie-consent-friendly tracking, it's a solid alternative to RB2B for businesses operating under strict data privacy regulations like GDPR, allowing them to segment, score, and trigger CRM actions based on verified user behavior.

Unlike many competitors, Salespanel is praised for combining powerful analytics with identification in a single, user-friendly interface. It offers a 14-day free trial and transparent starter pricing, which includes unlimited seats and flexible data export options.

A key strength reported by users is its ability to create real-time alerts and trigger workflows in CRMs when a lead or account reaches a certain score threshold.

However, its core identification is at the company level; individual contact details require a form fill or data enrichment. The usage-based pricing model is also a consideration, as costs can increase as website traffic scales.

- Best For: Marketing and sales teams that need to merge website analytics with account identification and automated lead scoring.

- Key Feature: First-party tracking combined with real-time lead scoring that can trigger automated workflows and alerts in integrated CRMs.

- Pricing: Offers a 14-day free trial. Paid plans are usage-based, starting with a base fee that includes a set number of tracked visitors and identified companies.

9. Albacross

Albacross is a strong, EU-first visitor identification platform, making it a compelling alternative to RB2B for companies prioritizing GDPR and CCPA compliance.

It stands out by offering unlimited visitor identification (with a fair-use policy) across its plans, shifting the focus from tracking volume to actionable outreach.

The platform’s strength lies in its straightforward, user-based pricing, which pools contact credits, allowing the entire team to draw from a shared resource for enriching company profiles with key decision-maker data.

Users appreciate Albacross for its practical outreach automation and AI-powered segmentation, which helps qualify leads efficiently.

While a free trial is available to get started, paid tiers begin at around €59 per month, including a set number of contact credits to unlock email and phone details. This model is great for small, focused teams, but can become costly as the user count grows.

Feedback suggests that its HubSpot and Pipedrive integrations are smooth, and the Slack/Teams alerts provide timely notifications; however, securing advanced data exports often requires upgrading to a higher-tier plan.

- Best For: B2B teams with a strong European presence that need a GDPR-compliant tool with straightforward pricing and pooled data credits.

- Key Feature: Unlimited visitor identification combined with a team-wide pool of contact credits, simplifying resource management for sales outreach.

- Pricing: Offers a free trial. Paid plans start at €59 per user/month, with higher tiers for more credits and features.

10. ZoomInfo WebSights

For teams already embedded in the ZoomInfo ecosystem, WebSights is a powerful, native addition that identifies anonymous website visitors.

Its primary advantage is seamlessly connecting those company-level signals with ZoomInfo's immense B2B contact database, transforming a simple site visit into a list of potential decision-makers to contact.

This makes it one of the more integrated alternatives to RB2B for sales teams who want to close the loop from intent to outreach within a single platform.

The user experience is built around enriching identified accounts directly from the WebSights dashboard, allowing reps to quickly build target lists and push them into sales engagement workflows.

While it excels at providing the who after identifying the what, its value is maximized when you have a full ZoomInfo license. Pricing is entirely quote-based and positioned at the premium end of the market, often bundled into larger enterprise packages.

Users note that while the company identification is solid, identifying the specific individual visiting still requires manual effort or intelligent guesswork based on roles and responsibilities.

For a deeper dive, you can learn more about ZoomInfo and its alternatives.

- Best For: Companies with an existing ZoomInfo subscription looking to natively integrate website visitor identification with their contact enrichment and outreach workflows.

- Key Feature: The direct integration with ZoomInfo's contact database, allowing users to move from an anonymous company visit to a list of targetable contacts in a few clicks.

- Pricing: Available by quote only. Typically sold as part of a larger, premium subscription package.

11. Demandbase Account ID (Free Edition)

Demandbase Account ID provides a free, powerful entry point into the world of account-based marketing, making it an excellent alternative to RB2B for teams looking to test the waters without a commitment.

It focuses on one core function and does it well: identifying anonymous companies visiting your website.

This tool is essentially the first step in the broader Demandbase One ABM suite, designed to provide immediate value by revealing the "who" behind your traffic and appending crucial firmographic data.

What makes Demandbase stand out is its generous free tier, which allows identification for up to 25,000 unique visitors per month and pushes that firmographic data directly into Google Analytics.

This enables marketing teams to analyze website performance through an account-based lens immediately. Users report that the setup is fast, and the match rate is strong.

While it only provides company-level data, it serves as a perfect, low-risk proof-of-concept before deciding to scale into a full-funnel ABM platform with advanced intent data and advertising capabilities, which you can learn more about in this list of the best intent data providers.

- Best For: Marketing teams looking for a free, scalable way to validate the value of account identification and enrich their Google Analytics data.

- Key Feature: A generous free plan that identifies up to 25k unique company visitors per month and integrates directly with Google Analytics for enhanced reporting.

- Pricing: Offers a powerful free edition. Paid plans are available for those who want to upgrade to the full Demandbase One suite.

12. Clearbit Reveal (HubSpot Breeze Intelligence)

For teams already embedded in the HubSpot ecosystem, the acquisition of Clearbit’s functionality and its integration into HubSpot’s Breeze Intelligence is a game-changer.

It effectively transforms Clearbit into a native feature, providing powerful Reveal and company enrichment capabilities directly within your CRM.

This makes it an incredibly efficient alternative to RB2B, as it eliminates the need for a separate vendor contract and reduces the typical integration headaches associated with third-party tools.

The core value is its seamless consolidation of visitor identification and CRM data.

This functionality operates on a credits-based system, available to users on HubSpot’s Pro and Enterprise plans. Each plan includes a monthly allocation of Breeze credits, which can be used for enrichment, Reveal, and even HubSpot’s AI agents.

While this is fantastic for keeping everything under one roof, it does require monitoring credit consumption, as high-traffic sites may need to purchase additional credits.

- Best For: B2B companies deeply integrated with HubSpot (Pro/Enterprise), looking for a native, seamless visitor identification and data enrichment solution.

- Key Feature: Native integration within HubSpot, allowing Reveal data to be used directly in workflows, reporting, and lead routing without third-party connectors.

- Pricing: Accessed via HubSpot credits included in Marketing Hub and Sales Hub Professional or Enterprise plans, with options to purchase more.

Top 12 RB2B Alternatives Comparison

Transforming Insight Into Action

As we've explored, the market is rich with powerful alternatives to RB2B, each designed to move your team from a passive to a proactive stance.

Whether you're drawn to the comprehensive, AI-driven prospecting of GojiberryAI that uncovers intent signals across the web, or a more focused website visitor identification tool like Dealfront, the underlying principle is the same.

It's about leveraging data to identify, understand, and engage high-intent accounts before they even fill out a form. This isn't just about finding more leads; it's about finding the right leads at the exact moment they need you.

So, how do you move from reading this list to actually closing more deals? Don't get stuck in analysis paralysis. Here's a simple, actionable plan:

1. Identify Your Biggest Gap: Is it top-of-funnel (not enough leads)? Or mid-funnel (plenty of traffic, no conversions)?
2. Match the Tool to the Gap:
3. - Top-of-Funnel Problem? You need to find new accounts that show early interest. A tool like GojiberryAI, which scours the web for intent signals, is your best bet.
4. - Mid-Funnel Problem? You have decent traffic, but not enough marketing-qualified leads. Look at classic visitor ID tools like Leadinfo or the free Demandbase plan to de-anonymize your existing visitors.
5. Start a Trial: Pick one tool that aligns with your gap and budget. Almost all of them offer a free trial or a free plan. Commit to using it for two weeks.
6. Measure and Decide: Did it give you actionable leads? Did your team actually use it? If yes, great. If not, try the next one on your shortlist.

The ultimate goal is to stop guessing. Stop guessing who's interested, what they care about, and when to reach out. The tools on this list provide the data-driven answers you need to replace those guesses with confident, strategic action.

Your next pipeline breakthrough won't come from a new email template. It will come from having a smarter conversation with the right person at the perfect time.

The technology is here. The opportunity is waiting. What are you waiting for? 🚀

FAQ

What's the main difference between website visitor ID tools and intent signal platforms?

The key difference is scope. Website visitor identification tools (such as Dealfront or Lead Forensics) are reactive; they inform you which companies are already visiting your website. This is incredibly valuable for converting existing traffic.

Intent signal platforms (like GojiberryAI) are proactive; they scan the entire web to identify companies and individuals exhibiting purchasing behavior before they ever visit your site. One captures intent on your property, the other finds it "in the wild."

Do I need a separate data enrichment tool with these alternatives?

It depends. Many modern platforms like Leadinfo, Albacross, and GojiberryAI bundle contact data enrichment into their plans, offering a certain number of credits to reveal email addresses and phone numbers.

However, more basic tools or free plans (like Demandbase's free edition) will only provide company-level data. In such cases, you would still need a separate tool, like ZoomInfo, Lusha, or Apollo, to find the right contacts within that company.

How do I handle outreach once I identify a visiting company?

This is the million-dollar question! Don't just email a random person and say, "I saw you were on my website." That's creepy. 😬 Instead, use the information as context for a multi-touch, multi-channel approach.

Find relevant contacts on LinkedIn, engage with their content, then send a personalized connection request or email referencing a shared interest, a problem you can solve, or a piece of content relevant to their industry, not their browsing history. The visit is your signal to act, not your opening line.