LinkedIn outreach has become one of the most effective ways to generate B2B leads in 2026. Instead of relying only on cold email, sales teams increasingly combine LinkedIn automation, email outreach, and AI-powered prospecting.
Two of the most well-known LinkedIn automation tools today are Heyreach and Expandi.
Both platforms allow you to automate connection requests, follow-ups, and LinkedIn messaging campaigns.
But they are designed for different use cases.
- -Heyreach focuses on multi-account LinkedIn outreach at scale, especially for agencies and sales teams.
- -Expandi focuses on advanced LinkedIn automation with strong personalization features.
There is also a newer alternative entering the space: Gojiberry.ai, which focuses on AI-powered outreach and warm lead detection instead of pure automation.
Let’s break down which tool is best depending on your GTM strategy.
Quiz: which tool is right for you?
Quiz: Which LinkedIn outreach tool is right for you?
TL;DR: quick answer
If you want the short answer:
- -Heyreach → best for agencies managing many LinkedIn accounts
- -Expandi → best for advanced LinkedIn automation campaigns
- -Gojiberry.ai → best for AI prospecting + warm leads
What is Heyreach?
Heyreach is a LinkedIn automation platform designed for agencies and teams managing multiple LinkedIn accounts.
Instead of automating one account at a time, Heyreach allows users to run campaigns across many LinkedIn accounts simultaneously.
Key features
Heyreach includes:
- -multi-account LinkedIn outreach
- -automated connection requests
- -message sequences
- -agency dashboards
- -CRM integrations
- -campaign analytics
Pricing
Heyreach pricing typically starts around:
- -$79/month per account
- -custom plans for agencies
Pros & cons
| Category |
Details |
| Pros |
✔ Excellent for agencies
✔ Multi-account outreach
✔ Scales LinkedIn campaigns easily
|
| Cons |
✖ LinkedIn-only platform
✖ No lead sourcing built-in
|
What is Expandi?
Expandi is another popular LinkedIn automation tool focused on advanced outreach workflows and personalization.
It is widely used by growth teams and outbound sales teams.
Key features
Expandi offers:
- -LinkedIn campaign automation
- -advanced personalization
- -dynamic sequences
- -smart inbox rotation
- -campaign analytics
Pricing
Expandi pricing generally starts around:
- -$99/month per LinkedIn account
Pros & cons
| Category |
Details |
| Pros |
✔ Strong LinkedIn automation
✔ Advanced personalization
✔ Reliable campaign execution
|
| Cons |
✖ LinkedIn only
✖ Requires external tools to find leads
|
Gojiberry: the AI-powered alternative
Instead of focusing only on automation, Gojiberry.ai focuses on finding the right leads before outreach even starts.
The platform combines intent signals, AI prospecting, and LinkedIn outreach automation.
Key features
Gojiberry provides:
- -warm lead detection
- -intent signals
- -AI prospecting
- -LinkedIn outreach campaigns
- -CRM integrations
- -enrichment workflows
Pricing
- -Pro plan: $99/month
- -custom plans for teams
Pros & cons
| Category |
Details |
| Pros |
✔ Focus on high-intent leads
✔ Built-in AI outreach automation
✔ Works with LinkedIn outreach workflows
|
| Cons |
✖ Smaller ecosystem than large sales tools
|
Try Gojiberry
👉 https://app.gojiberry.ai/registration
👉 https://gojiberry.ai/
Feature-by-feature comparison
| Feature |
Heyreach |
Expandi |
Gojiberry |
| LinkedIn automation |
✔ |
✔ |
✔ |
| Multi-account campaigns |
✔ |
Limited |
✔ |
| AI prospecting |
✖ |
✖ |
✔ |
| Lead sourcing |
✖ |
✖ |
✔ |
| Intent signals |
✖ |
✖ |
✔ |
| CRM integrations |
✔ |
✔ |
✔ |
Pricing comparison
| Tool |
Starting price |
Best for |
| Heyreach |
$79/month |
Agencies running multi-account outreach |
| Expandi |
$99/month |
Advanced LinkedIn automation |
| Gojiberry |
$99/month |
AI-powered prospecting + outreach |
Which tool should you choose?
The best platform depends on your outreach strategy.
Choose Heyreach if...
- -you manage many LinkedIn accounts
- -you run campaigns for multiple clients
- -you want agency-level automation
Choose Expandi if...
- -you want advanced LinkedIn automation
- -you focus on personalized campaigns
- -you already have a lead source
Choose Gojiberry if...
- -you want warm leads instead of cold lists
- -you want AI prospecting
- -you want LinkedIn outreach combined with intent signals
👉 Try Gojiberry:
https://app.gojiberry.ai/registration
FAQ
Is Heyreach better than Expandi for cold email?
No. Both tools focus on LinkedIn automation rather than cold email infrastructure.
Can I use Heyreach and Expandi together?
Yes, but most teams choose only one LinkedIn automation tool.
Is Heyreach free?
No. Heyreach is a paid platform with pricing starting around $79/month.
What is the best alternative to Expandi?
Tools like Heyreach or Gojiberry.ai are strong alternatives depending on your outreach strategy.
Does Gojiberry work with LinkedIn Sales Navigator?
Yes. Gojiberry is designed to work alongside LinkedIn prospecting workflows and integrates with common GTM stacks.
Conclusion: our recommendation
Heyreach and Expandi are both strong LinkedIn automation tools.
- -Choose Heyreach if you run outreach across many accounts.
- -Choose Expandi if you want advanced LinkedIn sequences.
But if you want to move beyond cold outreach and focus on finding high-intent leads first, the most interesting option today is:
Gojiberry.ai
👉 https://app.gojiberry.ai/registration