Heyreach vs Expandi: which is best for outreach 2026 ?
30 second quiz
HeyReach or Expandi?
No email required.
QUESTION 1 / 2
How many sender accounts do you run?
QUESTION 2 / 2
What’s not working right now?
🔀
Your answer
HeyReach
Several accounts and one inbox is the job HeyReach was built for, and per-sender billing keeps the invoice sane as you add clients. Once the sending runs itself, the next bottleneck is who’s on the list. That half is ours.
See what we add🧠
Your answer
Expandi
One account, and copy that has to feel written by hand. Expandi’s branching builder and its visual personalization earn the extra $20 a month here. If the templates get fixed and the replies still don’t come, the problem moved to your targeting.
Try the other half🎯
Your answer
Neither one, yet
Silence is a targeting result, and these are both sending tools. Gojiberry finds the accounts moving in your market this week and writes the first message around what they’ve just done. Then pick a sender.
Start freeHeyReach and Expandi both automate outreach at volume, and both are good at it. They part company on one question: how many sender accounts you’re running. One answer sends you to HeyReach, the other to Expandi.
The rest of this page is the part every other comparison skips. Here’s what twelve months cost at three sender accounts, at five, and at ten, plus what each tool does the day a sender account gets locked. Prices were checked on both vendor pages on September 7, 2026.
The short answer
Run more than one sender account and HeyReach wins. It bills $79 per sender per month, spreads one campaign across every account you connect, and drops all the replies into a single inbox.
Run one account and Expandi wins. Its $99 a month buys a branching sequence builder and image personalization that HeyReach doesn’t try to match. With a single sender, rotation does nothing for you, so you’d be paying for the one feature you can’t use.
The gap widens with every account you add. At ten accounts the two tools sit $2,400 apart over twelve months, and that’s the number an agency decides on. We ran it below.
Neither tool tells you which accounts are in market this month.
See who’s raising a handTable of contents
- The short answer
- HeyReach vs Expandi compared
- How we compared the two
- What HeyReach does well
- What Expandi does well
- We ran the numbers at three, five and ten accounts
- What happens when your account gets restricted
- Which one should you pick?
- A third option if volume isn’t your problem
- Your questions about HeyReach and Expandi
HeyReach vs Expandi compared
Nine rows, and the first two decide most of it. Everything below comes from the vendor pricing pages and the public product docs, and we haven’t taken a single figure from a third-party roundup.
How we compared the two
We pulled both pricing pages on September 7, 2026 and built the twelve-month table from the published list prices, then priced the three team sizes you’re most likely to be running: three accounts, five, ten. We read the public documentation on sending limits, warm-up and proxies, the help center articles on plans and seats, and the reviews users leave on G2 and Capterra.
We pay for every plan ourselves and no vendor read a word of this before it went live. Gojiberry is our own product, which is why it’s parked in one section at the end instead of sitting in the comparison table above.
One thing you won’t find here: a table of reply rates. We haven’t run the same list, the same copy and the same two-week window through both tools, and an invented percentage would be worth less than this sentence admitting it. When we run it, the numbers land on this page.
What HeyReach does well
HeyReach does one job: running outreach from several sender accounts at once, out of one dashboard. It bills per connected account, not per person, so adding teammates, VAs and clients to the workspace doesn’t move the invoice.
- 🔁Sender rotation: one campaign spreads its daily volume across every connected account instead of hammering a single profile.
- 📥One inbox: every reply from every account lands in the same view. You’re answering from the account that sent the message.
- 🔗Native Clay connection: lists built in Clay push straight into a campaign. That’s why it turns up in so many agency stacks.
- 🔒A proxy per sender on Growth: each account gets its own residential IP. On Agency and Unlimited you’re expected to bring your own.
The Growth plan runs $79 a month per sender, or $63 on annual billing. Agency is $999 for 25 senders, Unlimited is $2,999, and there’s no charge for extra users.
The sequences stay basic. You get steps in order and an if-connected condition, and that’s the ceiling. Email isn’t native either, so a multichannel motion means paying for Instantly or Smartlead alongside it.
What Expandi does well
Expandi runs one account per subscription and spends the difference on making the messages look handmade. It’s a cloud tool, so nothing depends on your browser and a closed laptop doesn’t stop a campaign.
- 🧩Conditional branching: the builder reacts to accepts, replies and engagement, then sends a different follow-up down each path.
- 🎨Image and GIF personalization: a prospect’s photo or company logo drops into the visual. It runs through Hyperise, a paid add-on on top of the $99.
- 🌍A country-based IP per account: the sending IP matches the place the account normally logs in from.
- 📅Warm-up and limit ranges: new accounts ramp slowly, and daily caps move inside a range rather than firing the same number every day.
The Business plan is $99 per account per month, or $79 on annual billing. Past ten seats you’re into a sales call, and there’s no published number. A promotion running until September 21, 2026 moves those numbers, so check the live offer.
The cost compounds one account at a time. Two reps cost $198 a month, five cost $495, and none of that buys the shared view across accounts you’d get from HeyReach by default.
We ran the numbers at three, five and ten accounts
Both vendors publish a per-account price, and both look cheap at that resolution. Here’s the same decision over twelve months, at list price, billed monthly, checked September 7, 2026.
At three accounts the difference is $720 over a year, a rounding error next to one salary. At ten it’s $2,400, and for an agency carrying client accounts that single line decides the tool.
Annual billing narrows the gap without closing it. HeyReach drops to $63 per sender and Expandi to $79, so ten accounts run $7,560 against $9,480. Two caveats before you treat any of this as a quote. Past twelve senders, HeyReach’s $999 Agency bundle beats its own per-seat rate. And Expandi stops publishing a number above ten seats, so $11,880 is list-price math rather than the price you’d be given.
The subscription isn’t the expensive part anyway. B2B contact data decays around 2.1% a month, so the list you’re paying either tool to work through will be roughly a fifth wrong a year from now. Both invoices keep running while that happens.
Run the math for a team of three.
Three sender accounts cost $237 a month on HeyReach and $297 on Expandi. That $60 buys branching sequences and image personalization.
If your replies are thin because the messages read like templates, $60 is cheap. If they’re thin because the right people never see them, neither invoice touches the problem.
What happens when your account gets restricted
Both tools act from your account and both are visible to the platform as automation. Neither vendor promises immunity, and Expandi’s own terms say use is at your own risk.
What they do about it differs in shape rather than in principle. Expandi gives every account a dedicated country-based IP, warms new accounts up before volume, and randomizes daily caps inside a range. HeyReach ships a residential proxy per sender on Growth and hands that job to you on Agency and Unlimited, where you’re expected to bring your own.
The structural difference is the rotation. Spreading 300 weekly touches across five accounts leaves a smaller footprint per account than pushing all 300 through one. That’s a safety argument as much as a pricing one. Expandi answers the same question from the other end: fewer actions per account, tighter caps, a slower ramp.
When an account does get locked, the sequence stops mid-flow and the conversation history sits inside a profile nobody can open. When that profile belongs to a client, it’s worse still. Both tools keep your campaigns and lead lists on their side, so you lose the sending capacity, not the setup, and you can reconnect a replacement account once you have one.
Compensating with more email hits a different ceiling. Google asks bulk senders to keep spam complaints under 0.3%, and the fastest route to that number is sending more mail to people who didn’t ask for it.
Which one should you pick?
An agency running client accounts
HeyReach, and it isn’t close. Per-sender billing, free seats for every VA and client, whitelabel on the Agency plan. At ten client accounts you keep $2,400 a year.
A solo founder with one account
Expandi. Rotation does nothing with a single sender, so HeyReach’s main advantage disappears. You’d be paying the extra $20 a month for the branching builder.
A two-person sales team
HeyReach, narrowly. $158 a month against $198, one inbox for both reps, and you won’t need a second subscription when a third account shows up.
Anyone whose reply rate sits under 2%
Neither. Both tools make you faster at a motion that isn’t landing, and twice the output of a cold list is twice the noise. The next section is for you.
Nobody replies? More volume won’t fix that.
Gojiberry watches over 30 buying signals across socials and the web, then surfaces the accounts that moved this week. You’ll send fewer messages, and you’ll send them later.
Find the ones already lookingA third option if volume isn’t your problem
HeyReach and Expandi solve the same problem from opposite ends: get more messages out to more people, more safely. If the people you message don’t care, more of them won’t help.
Gojiberry is an AI-powered multichannel prospecting platform. It tracks over 30 buying intent signals across socials and the web, surfaces the leads who are actively looking right now, and triggers personalized outreach across several channels.
The practical difference is where the list comes from. With either sending tool you bring a list, then decide how fast to work through it. With Gojiberry it’s rebuilt every week from what companies are doing: a role opening up, a tool swap, a decision-maker landing somewhere new. Median job tenure in the US is 3.9 years, and 22% of employees have been in their seat under a year, so the map you drew in January is already wrong.
Wispra now gets 60% of its weekly demos from intent signals. Same team size, fewer messages, better timing.
What Gojiberry doesn’t do: it won’t run the sequences you built in either tool, it isn’t a multi-account sender, and if you need to push 5,000 touches a month from ten profiles, buy HeyReach. We’d rather say that than sell you the wrong thing.
2x
network growth for Baur Software by scaling outreach that still reads as human.
Read the client storyYour market changes every week. Your prospect list doesn’t.
Start freeWhere this came from
Before Gojiberry, Roman ran outbound for Coco.ai. He spent his days on socials, reading posts and hiring pages by hand, hunting for companies that had just done something worth calling about. It worked. It also ate the week.
The product started as the shortcut he wanted: watch the signals automatically, rank the accounts, draft the first message with the context already in it. We built the thing we’d been doing manually, which is why it’s aimed at teams of two to ten rather than at sales floors with headcount to burn.
Your questions about HeyReach and Expandi
Can you use HeyReach and Expandi together?
Yes, on separate accounts. Plenty of agencies keep one profile on Expandi for campaigns that need branching, then run the rest of the client roster through HeyReach. That’s a common setup and neither vendor blocks it.
What you can’t do is point both tools at the same sender account. Two automation tools acting from one profile double the footprint, and neither one knows what the other just sent.
Which one is safer for your sender account?
Neither vendor publishes a restriction rate, so anyone who quotes you one is guessing. Structurally, HeyReach spreads volume so no single account carries all of it, while Expandi protects one account with a dedicated IP, a warm-up ramp and randomized daily caps. That’s a real difference, and it’s not the same thing as a guarantee.
The bigger variable is you. The volume you set and how cold your list is will move the risk further than the choice between these two.
Which one is cheaper for an agency?
HeyReach, at every size we priced: $2,844 against $3,564 at three accounts, and $9,480 against $11,880 at ten. Above twelve senders the $999 Agency bundle beats HeyReach’s own per-seat rate, which widens the gap again.
Can you switch from Expandi to HeyReach without losing your campaigns?
You keep the lead lists and the copy. You don’t keep the sequences.
Campaign logic doesn’t transfer between the two builders, so a branching Expandi flow has to be rebuilt as HeyReach steps, and the paths you can’t recreate get cut. HeyReach handles the migration for you on the Unlimited plan. Budget a day either way.
Do either of them find email addresses for you?
HeyReach includes 100 enrichment credits per sender and sells top-ups after that. Expandi has no native finder, so you pair it with a data tool. Neither one is a database, and both assume you’re showing up with a list.
Is there a free plan on either tool?
No. HeyReach runs a 14-day trial with three senders and no card, and Expandi gives you 7 days with every feature open. A week isn’t long for outreach, since sequences need two to four weeks before the numbers mean anything.
What if neither one fixes your reply rate?
Then the sending tool was never the problem. Mindflow lifted replies 31% by changing the trigger rather than the sender, and GTE Localize booked 100+ meetings the same way. Gojiberry starts free if you want to test that on your own market.
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