
Is your cold outreach hitting a brick wall? You’ve crafted the perfect message and built a targeted list, but your open rates are tanking, and replies are nonexistent. Often, the culprit isn't your copy but your sender reputation. Landing in the spam folder can sabotage even the most brilliant campaigns before they ever get seen.
Email warm-up tools are designed to solve this exact problem by building trust with inbox providers like Google and Outlook. While Warmy is a well-known player, the market is filled with powerful alternatives to Warmy, each tailored for different B2B sales engines, from lean startups to established enterprise teams.
But choosing the right one can feel overwhelming. Do you need a standalone deliverability tool or an all-in-one outreach suite?
This guide cuts through the noise. We'll break down the top 12 alternatives, analyzing their unique features, ideal use cases, and potential limitations based on user feedback and industry insights.
Before diving in, it’s crucial to grasp the fundamentals. Understanding how to improve email deliverability and avoid spam is the foundation for any successful outreach strategy.
Let's find the perfect tool to get your emails seen and your pipeline filled. 🚀
While most tools on this list focus on how you send, Gojiberry.ai tackles the more critical question: who you should be sending to.
It’s not a direct warm-up tool but a powerful B2B intent data platform that helps you find leads who are actively looking for solutions like yours right now. Think of it as the ultimate strategic layer before you even hit "send."
By targeting high-intent buyers, your emails are more likely to be opened, engaged with, and valued, naturally boosting your sender reputation.
What makes it different? It moves beyond warming up a cold inbox to warming up a cold lead. For example, instead of sending 1,000 generic emails and hoping for a 1% reply rate, you can use Gojiberry to identify 50 companies actively researching your competitors and send them hyper-relevant messages.
Marketers find this approach drastically improves engagement metrics, which is the best organic warm-up you can get.
Key takeaway: If your goal is to not just land in the inbox but to get meaningful replies, starting with high-intent leads from Gojiberry is a game-changer. It complements any warm-up tool by ensuring the emails you send are genuinely relevant.
FeatureDetailsIdeal User ProfileB2B sales and marketing teams focused on efficiency and high-quality lead generation.PricingCustom pricing based on needs.Standout FeatureIdentifies B2B buyers showing real-time purchase intent, making outreach hyper-relevant.LimitationsNot a technical warm-up tool; it focuses on lead quality rather than deliverability mechanics.
Website: https://gojiberry.ai/
Warmup Inbox positions itself as a streamlined, effective alternative to Warmy, focusing solely on core email warm-up functions.
It’s a solid choice for sales teams and startups that need a no-frills, "set-it-and-forget-it" tool without the complexity of a full deliverability suite.
The platform leverages a peer-to-peer network of over 30,000 real inboxes to generate realistic engagement, including opens, replies, and even moving emails from spam to the inbox. This process helps build a positive sender reputation from the ground up.

Based on user feedback, its simplicity is a significant win. The setup is quick, and the dashboard provides a clear "Reputation Score" that gives you an at-a-glance health check of your sending domains.
While it lacks some of the advanced diagnostic tools found in larger platforms, its API support is a key feature for agencies or businesses managing multiple inboxes at scale.
Key takeaway: Looking for a budget-friendly, highly-focused tool to improve your sender reputation with minimal effort? Warmup Inbox is a solid contender. Its generous 7-day free trial (no credit card required) makes it easy to test its effectiveness.
FeatureDetailsIdeal User ProfileStartups, SMBs, and agencies that prioritize ease of use and affordability.PricingStarts at $19/month per inbox.Standout FeatureTransparent, simple dashboard with a "Reputation Score" for quick insights.LimitationsFewer in-depth deliverability analytics compared to all-in-one solutions.
Website: https://www.warmupinbox.com
Lemwarm is an email warm-up tool built directly into the Lemlist ecosystem, making it a powerful choice for teams already using the platform for sales outreach.
As one of the more integrated alternatives to Warmy, it stands out by connecting warm-up data directly to campaign workflows.
The service leverages a network of over 20,000 real inboxes to build your sender reputation, while also providing crucial DNS guidance on SPF, DKIM, and DMARC setup to ensure your technical foundation is solid from day one.

Based on user feedback, the primary advantage is its seamless integration. For example, a sales team can warm up a new rep's inbox within Lemwarm for two weeks and then seamlessly transition it to sending live campaigns in Lemlist, all from one dashboard.
The ability for one user to warm up multiple email addresses under a single Lemlist seat also offers excellent value. While it functions as a standalone tool, its full potential is unlocked when paired with Lemlist's cold email campaigns.
Key takeaway: If your team is committed to the Lemlist platform, Lemwarm is a no-brainer. It eliminates the friction between warming up and sending, creating a unified and efficient outreach machine.
FeatureDetailsIdeal User ProfileB2B sales teams and marketers who are current or prospective Lemlist users.PricingStarts at $29 per month per email.Standout FeatureDeep, native integration with Lemlist's sales engagement platform.LimitationsLess cost-effective as a standalone tool if you are not using Lemlist.
Website: https://lemwarm.com
MailReach positions itself as a robust alternative to Warmy by combining automated warm-up with comprehensive deliverability diagnostics.
It’s an ideal choice for agencies and B2B teams that need more than just reputation building; they need to pinpoint and fix technical issues.
The platform uses AI-powered ramping schedules and leverages a network of high-reputation inboxes to ensure a natural warm-up process, making it a powerful tool for your lead-generation best practices.

Marketers find that MailReach's integrated spam testing and live diagnostics set it apart. Imagine launching a campaign and immediately receiving an alert that your emails are landing in Outlook's spam folder because of a misconfigured DMARC record.
MailReach provides this level of proactive insight, helping teams solve deliverability problems before they sink campaign performance. It moves beyond simple warm-up to full-scale inbox health management.
Key takeaway: If your team needs a tool that not only warms up inboxes but also provides the technical diagnostics to understand why emails are landing in spam, MailReach is an excellent all-in-one solution.
FeatureDetailsIdeal User ProfileAgencies and B2B sales teams that need both warm-up and technical diagnostics.PricingStarts at $25/month per inbox.Standout FeatureIntegrated spam tests with real-time alerts for blacklist and domain issues.LimitationsPer-inbox pricing can become costly for teams with many sending accounts.
Website: https://www.mailreach.co
Mailwarm is a veteran in the email warm-up space, offering a focused and dependable service for teams that value simplicity and control.
It operates by engaging your inbox with a network of thousands of real accounts, performing actions like opening emails, replying, marking as important, and rescuing messages from spam.
This consistent, positive interaction helps build a trustworthy sender reputation, making it a reliable alternative to Warmy for those who prefer a straightforward approach.

Based on feedback, users appreciate the ability to adjust the warm-up schedule and reply rates, which offers a layer of customization that more closely mimics human behavior.
For instance, a user can set the reply rate to 30% to simulate a highly engaged inbox. The dashboard provides a clear overview of activity, handy for agencies or teams managing multiple inboxes.
While its network might not be as vast as some newer competitors', its long-standing presence in the market has refined its core functionality, ensuring consistent performance.
Key takeaway: Need a proven, no-nonsense warm-up tool with transparent daily sending volumes and adjustable settings? Mailwarm is a strong choice. It’s ideal for small teams looking for a predictable, easy-to-manage warm-up process.
FeatureDetailsIdeal User ProfileSmall to mid-sized teams and agencies that want a simple, monitored warm-up.PricingStarts at $69/month per inbox.Standout FeatureAdjustable reply rates and a clear dashboard showing daily activity volumes.LimitationsA higher starting price and a smaller network than some competitors.
Website: https://www.mailwarm.com
Warmbox is a well-established player in the email warm-up space, making it a reliable alternative to Warmy for users who value a mature platform and guided experience.
It's designed to scale, serving everyone from solo entrepreneurs to large agencies managing dozens of client inboxes.
The platform automates engagement with its extensive network of real inboxes, carefully mimicking human behavior to build sender reputation across multiple email service providers (ESPs).
Its guided onboarding is a significant plus for teams new to deliverability.

Based on user feedback, the interface is clean, and the setup process is straightforward, helping teams get their warm-up campaigns up and running quickly.
Its tiered plans allow businesses to choose the right volume of daily warm-up emails, making it a flexible solution as outreach needs grow. This scalability makes it a dependable choice for serious B2B outreach operations.
Key takeaway: If you're looking for a scalable, user-friendly warm-up tool with strong support for teams and agencies, Warmbox is a strong contender. Its polished UI and structured plans make it a dependable.
FeatureDetailsIdeal User ProfileSolo users, growing teams, and marketing agencies that need a scalable tool.PricingStarts at $15/month per inbox.Standout FeatureTeam and agency-specific plans with guided onboarding and multi-ESP support.LimitationsCompetes with newer, lower-priced options; some plan details are gated.
Website: https://www.warmbox.ai
InboxAlly positions itself as a premium deliverability service rather than just a warm-up tool, making it one of the more robust alternatives to Warmy for serious, high-volume senders.
It operates on a seed-based system where you send emails to InboxAlly's addresses on a custom schedule. The service then simulates positive engagement: opens, clicks, and moving emails out of spam across major providers like Gmail, Yahoo, and Outlook.
This model is designed for agencies and businesses managing multiple domains or IPs that require granular control over their reputation management.

Based on user feedback, the platform's strength lies in its configurability and high-touch support. You can create custom sender profiles and engagement schedules to mimic your actual sending patterns, a feature that power users find invaluable.
For example, you can set up a profile that simulates B2B engagement (higher open rates during business hours) versus a B2C profile.
The higher-tier plans include strategy sessions, providing a consultative approach that goes beyond typical automated software.
Key takeaway: If your business relies heavily on high-volume email outreach and you need a highly configurable, service-oriented solution, InboxAlly is a powerful choice. It’s less of a "set-it-and-forget-it" tool and more of a strategic deliverability partner.
FeatureDetailsIdeal User ProfileHigh-volume senders, marketing agencies, and enterprises that need deep control.PricingStarts at $149/month.Standout FeatureHighly configurable engagement models and sender profiles for multiple IPs.LimitationsConsiderably higher price floor, making it less suitable for casual users or SMBs.
Website: https://www.inboxally.com
TrulyInbox enters the scene as a compelling, budget-conscious alternative to Warmy, especially for users needing to warm up a high volume of inboxes.
Its standout offering is the ability to connect unlimited mailboxes on paid plans, a feature that immediately grabs the attention of agencies or sales teams managing extensive outreach infrastructures.
The platform provides essential controls, allowing users to adjust reply rates and manage the warm-up speed, giving them command over the process.

Based on user feedback, the primary appeal is its straightforward pricing model that eliminates per-inbox fees. This makes scaling operations predictable and affordable.
For an agency onboarding five new clients, this means they can add 15-20 new inboxes to their warm-up schedule without seeing their bill skyrocket.
While it's a newer entrant, its transparent documentation and clear daily sending caps per plan help set realistic expectations.
Key takeaway: If your main goal is to warm numerous inboxes without incurring per-mailbox scaling costs, TrulyInbox is an excellent choice. Its "unlimited mailboxes" model is a significant financial advantage for large-scale operations.
FeatureDetailsIdeal User ProfileAgencies, startups, and sales teams that manage many inboxes on a budget.PricingStarts with a free plan. Paid plans offer unlimited mailboxes for $15/month.Standout FeatureUnlimited mailboxes on all paid plans, offering exceptional value for scale.LimitationsPer-mailbox daily warm-up limits (~100/day) can be restrictive for power users.
Website: https://www.trulyinbox.com
Folderly broadens the scope from a simple warm-up tool to a comprehensive email deliverability platform. It’s one of the more robust alternatives to Warmy, designed for businesses that view deliverability as a core marketing and sales function.
The platform combines automated email warm-up with in-depth diagnostics, including inbox placement tests, DNS record checks (SPF, DKIM, DMARC), and continuous blacklist monitoring.
This all-in-one approach helps identify and fix deliverability issues before they impact campaign performance.

Based on feedback, users appreciate the platform's ability to act as a single source of truth for email health. Instead of juggling multiple tools, teams can monitor reputation, test templates for spam triggers, and gain actionable insights from a single dashboard.
This is particularly valuable for enterprises managing multiple domains, as it provides a scalable solution with optional consulting support for complex deliverability challenges.
For more tips on maintaining a healthy sender reputation, explore these B2B email marketing best practices.
Key takeaway: Folderly is the right choice for tech-savvy teams and enterprises that need a holistic deliverability solution, not just a warm-up service. It's a premium tool for those serious about maximizing their inbox placement rate.
FeatureDetailsIdeal User ProfileSMBs and enterprises that need an all-in-one deliverability management suite.PricingStarts at $96/month, with custom enterprise plans available.Standout FeatureComprehensive suite combining warm-up, monitoring, and testing tools.LimitationsA higher price point makes it less suitable for users needing only a warm-up.
Website: https://folderly.com
Snov.io presents a compelling alternative to Warmy for users who want an all-in-one outreach suite rather than a standalone tool.
Its email warm-up module is integrated directly into its broader platform, which includes lead generation, email verification, and campaign sending.
This makes it ideal for sales teams that prefer to manage their entire outbound process under a single roof. The platform uses AI to generate human-like conversations, ensuring your warm-up emails look natural and effectively build your sender reputation.
Based on user feedback, the key advantage is consolidation. With one subscription, you get a powerful warm-up feature included, along with plans that help you find business email addresses and run campaigns.
Utilizing Snov.io's email list verification capabilities before sending is a prime example of its end-to-end value. However, the platform’s credit-based system can present a learning curve for newcomers.
Key takeaway: If your goal is to consolidate tools and manage your entire sales outreach process in one place, Snov.io is an excellent choice. Its integrated warm-up function is a powerful addition to a comprehensive and well-regarded sales platform.
FeatureDetailsIdeal User ProfileSales teams and marketers who require an all-in-one outreach solution.PricingWarm-up is included in paid plans, starting at $39/month.Standout FeatureFully integrated warm-up within a comprehensive sales and outreach suite.LimitationsThe platform might be overkill if you only need a dedicated warm-up tool.
Website: https://snov.io
Mailivery stands out as a strong Warmy alternative by leveraging AI to generate unique email content and replies, aiming for more authentic interactions within its peer-to-peer network.
This approach helps avoid the repetitive, template-like messages that can sometimes flag automated warm-up services.
It’s particularly appealing to agencies and larger teams, as many of its paid plans offer unlimited mailboxes, eliminating the typical per-inbox cost structure. This makes scaling your warm-up efforts far more predictable and cost-effective.

Based on user feedback, the granular control Mailivery offers is a significant advantage. You can fine-tune the warm-up volume, timing, and specific behaviors to mimic your actual sending patterns closely.
The AI-generated content can create plausible, industry-specific conversations, making the warm-up feel less robotic.
Key takeaway: If you manage a high volume of mailboxes or need an AI-powered engine to create more human-like warm-up conversations, Mailivery is a compelling option. Its unlimited mailbox model on higher tiers is a major draw for scaling operations.
FeatureDetailsIdeal User ProfileAgencies, sales teams, and businesses that manage multiple email accounts.PricingStarts at $29/month for unlimited mailboxes.Standout FeatureAI-generated unique email content for more realistic warm-up interactions.LimitationsEffectiveness depends on the quality and engagement of the P2P network.
Website: https://mailivery.io
Instantly has cemented its place as a dominant all-in-one cold outreach platform, making it a powerful alternative to standalone tools like Warmy.
Its core appeal lies in the seamless integration of unlimited email warm-up with robust campaign automation.
This unified approach allows users to manage everything from building sender reputation to launching multi-step sequences and rotating sending accounts from a single dashboard.
The platform's built-in warm-up pool is actively managed to protect its integrity, a crucial factor for maintaining high deliverability.

Based on user feedback, the convenience of having sending and warming in one place is a massive productivity boost. Instantly's built-in safeguards, such as automatically pausing flagged accounts to protect the network, are designed to enhance pool health.
For example, if one of your connected inboxes starts seeing high bounce rates, Instantly will pause it from the warm-up pool to prevent it from harming other users' reputations.
While beneficial for the network, this can occasionally interrupt an individual's warm-up schedule.
Key takeaway: If you need an end-to-end cold email solution that combines powerful campaign automation with a built-in, actively managed warm-up tool, Instantly is one of the top contenders.
FeatureDetailsIdeal User ProfileSales teams, agencies, and entrepreneurs that need a single platform for warm-up and outreach.PricingGrowth plan starts at $30/month (billed annually) for warm-up and sending.Standout FeatureFully integrated warm-up, campaign automation, and account rotation in one tool.LimitationsOccasional warm-up pauses and user-reported variability in pool performance.
Website: https://instantly.ai
So, how do you make the final call? Let's break it down into simple, actionable steps.
Do's:
- ✅ Define Your Goal: Are you a solo founder needing basic warm-up, or an agency managing 50 client inboxes? Your scale dictates the right tool.
- ✅ Check for Integrations: Ensure the tool plays nice with your existing CRM or sales platform (e.g., Lemwarm for Lemlist users).
- ✅ Evaluate Reporting: Decide if you need simple reputation scores (Warmup Inbox) or deep diagnostics (MailReach, Folderly).
- ✅ Budget for Scale: Consider per-inbox costs. Tools like TrulyInbox or Mailivery can be more cost-effective for large teams.
Don'ts:
- ❌ Don't "Set and Forget": A warm-up tool helps, but it doesn't replace good sending practices like personalizing emails and cleaning lists.
- ❌ Don't Ignore Diagnostics: If your open rates are still low after warming up, a tool like MailReach can tell you why.
- ❌ Don't Overpay for Features You Don't Need: If you only need a warm-up tool, a comprehensive suite like Snov.io might be overkill.
- ❌ Don't Start Campaigns Too Soon: Give any new inbox at least 2-3 weeks of consistent warming before launching a full-scale campaign.
Remember, the goal isn't just to avoid the spam folder. It's to build a foundation of trust with email providers so your messages land in front of real people.
A high deliverability score is your ticket to starting meaningful conversations. Combine this technical foundation with hyper-relevant messaging, and you've got a recipe for a packed pipeline.
Ready to take the next step? Pick a Warmy alternative that aligns with your goals, run a trial, and start turning cold outreach into warm opportunities.
A P2P (Peer-to-Peer) network is what most warm-up tools use. Your inbox sends and receives emails with other real users on the platform (your peers). This creates a web of realistic, human-like engagement. Its strength is mimicking natural email flow.
A seed list is a curated list of inboxes controlled by the provider across different domains (Gmail, Outlook, etc.). You send an email to this list, and it reports exactly where it landed. P2P is for building reputation; a seed list is for measuring it.
Yes, but it requires patience. It's like repairing a bad credit score. You'll need to run a slow-and-steady warm-up campaign for several weeks (or even months) with very low volume.
During this time, you absolutely must stop all cold outreach from that account. It’s often faster and more effective to start with a brand-new, clean email address and domain and warm them up from scratch.
For active outreach inboxes, the consensus is yes. Email providers look for consistent, positive sending patterns. If you warm up an inbox for a month and then suddenly switch to blasting 200 cold emails a day with no warm-up traffic, your reputation will drop quickly.
Most experts recommend keeping the warm-up tool running in the background at a maintenance level even while you're sending live campaigns to maintain a healthy balance of activity.
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