60 second quiz
Which Trigify alternative fits your team?
Three questions about how you find leads today, one recommendation at the end.
Trigify watches social platforms and tells you when someone engages with a post, changes role or matches a keyword you're tracking. That's useful, and it stops one step short of what a small team needs. A flagged signal still has to be qualified and written to by someone. Below are seven alternatives that go further than the alert, what each one costs, and which one fits a team of two to ten.
A signal is not a lead until someone acts on it. Let the tool do both.
See how Gojiberry worksTable of contents
For a B2B team of 2 to 10 people, Gojiberry is the pick, because it qualifies the signal against your ICP and runs the outreach instead of leaving both jobs on your desk. If you'd rather shape the data yourself, Clay goes deeper than anything else here, and if your traffic is already strong, RB2B works on a problem none of the others touch.
Prices come from each vendor's public pricing page, checked in July 2026. Several of these tools bill on credits, so the entry figure is a floor rather than a monthly bill.
We spent roughly a week inside each tool between May and June 2026, on a paid plan whenever the trial ran out before the setup did. The workload we simulated is the one a three person B2B team carries: around 400 new prospects a month sourced from signals rather than from a bought list, with an ICP tight enough that most of what a scraper returns gets discarded. Every account was set up from scratch, without vendor onboarding.
What we looked at, in order: how long it takes to turn a signal into a first message, how much of the output survives an ICP check, what the tool does when a prospect replies, and how fast support answers a question that isn't in the help centre. Two things are worth stating before you read further. We pay for these tools like anyone else and no vendor reviewed a line of this article, and Gojiberry is our own product, which is precisely why its limits are written down alongside everyone else's.
Gojiberry is an AI powered multichannel prospecting platform. It tracks more than 30 buying intent signals across socials and the web, surfaces the leads who are actively looking right now, and triggers personalized outreach across several channels. Trigify tells you that something happened, Gojiberry decides whether it matters and writes the message.
What you can do with it:
The Pro plan costs $99 a month and includes 2 social senders, unlimited campaigns and the full set of 30+ signals. Above five people there's a custom tier that adds senders and volume, and onboarding starts with a conversation about your ICP rather than a checkout page.
The strength is that nothing sits between the signal and the conversation, which is where most teams lose the timing advantage they paid for: Wispra now sources 60% of its weekly demos from intent signals. What you won't get is a data warehouse you can shape yourself, so if your team already has someone who builds enrichment workflows for a living, Clay below will feel less constrained.
Clay is a spreadsheet that calls data providers, where each column can run an enrichment, an AI prompt or an API request against the rows you loaded. It's the most flexible tool here and the one that asks the most of you.
There's a free tier with a hundred data credits a month, then the Launch plan at $185 a month and Growth at $495, both billed on credits that a failed lookup consumes just as happily as a successful one.
For a team with a technical operator, Clay replaces four subscriptions and does it well. For everyone else the truth is less comfortable. Those tables take days to build and the credit bill moves in ways you can't predict until you've run a full month through it.
Apollo bundles a large contact database with sequencing, so you can find someone and email them without leaving the tab. It's the cheapest way to get data and sending under one subscription.
A free plan covers a small monthly quota, and paid seats start around $49 per user a month on annual billing, which stays reasonable for a team of three.
Breadth is the argument here, since almost nothing else gives you a database and a sender for that price. Data accuracy varies more than the marketing suggests and the intent layer stays coarse next to a tool built around signals, so you'll still be picking targets from filters rather than from behaviour.
RB2B solves a different problem: it puts a pixel on your site and names the individual who visited, where the rest stop at the company. It only matters if you already have traffic worth identifying.
The free plan gives 150 monthly resolutions at company level, Starter costs $79 a month for 300 resolutions, and Pro at $149 adds business emails with 600 resolutions.
When your site gets real US traffic, few signals beat someone reading your pricing page twice. Two limits decide whether it fits. Identification covers US visitors only, and a site with a few hundred monthly visitors returns a handful of names that won't carry a pipeline.
PhantomBuster is a catalogue of automations you wire together yourself, where each Phantom handles a single job: pulling a list out of a search, enriching a batch of profiles, or pushing the result into whatever comes next. Nothing here runs a campaign for you, it prepares the material one step at a time.
Plans open around $69 a month and are metered in execution time, so a heavy scraping month costs more than a quiet one.
If you can describe a workflow in a sentence you can usually assemble it here in an afternoon, and that flexibility is not a marketing claim. All of it is plumbing though, and in a five person company the person who enjoys maintaining plumbing is also the person carrying a quota.
Sales Navigator is the paid search layer inside the professional network itself, with filters, saved searches and alerts on the accounts you follow. Almost every tool in this category ends up feeding from the searches you build here.
A seat costs around $100 a month, which is real money for a small team, and every extra rep pays the same.
As a source of truth on who works where, nothing else comes close, and its alerts land early. Everything after that is manual: no scoring, no sequences, no way to act on twenty alerts without twenty copy pastes, which is exactly the gap the other tools on this page were built to fill.
6sense is enterprise account based marketing software that predicts which accounts are in a buying cycle, using web activity, third party intent and its own models. We kept it here for coverage, and it's the wrong size for most people reading this.
Pricing is quote only, negotiated annually, and public buyer data puts serious deployments well into five figures a year.
When you sell six figure contracts into committees of eight people, that money buys real coordination between marketing and sales. Selling to SMBs with a team of three, you'd be paying for a governance layer and a contract cycle your deal sizes can't justify.
Seven tools, one question none of them answer
Most of them tell you something happened. Gojiberry checks whether it fits your ICP and sends the first message while the signal is still warm.
Start freeTrigify is a signal intelligence tool. It listens to activity across social platforms and surfaces the people behind it, so a comment or a job change becomes a named prospect with the original post attached. The product's whole promise is timing: reaching someone in the week they showed interest rather than the quarter you happened to build a list.
Three self serve plans, all sharing one credit system, with a 14 day trial on each. Starter runs $40 a month with 50 tracked profiles, 25 listening searches, 4,000 credits and a 7 day search history. Max costs $199 a month and lifts that to 5,000 profiles, unlimited searches, 40,000 credits and a 12 month history. Enterprise is priced on a call. Overages are billed at $0.012 per credit, which is where a quiet month and a busy one stop resembling each other.
Two themes come up consistently in public reviews. The praise goes to signal breadth and to the fact that each alert carries the post that triggered it, which makes the first message easy to write. The complaints cluster around volume and calibration: without tight filters the feed produces far more alerts than anyone acts on, and teams describe a few weeks of tuning before reps trust the queue. The second recurring point is the gap after the signal, since acting on it means another tool and another subscription.
Run the numbers for a team of three. Trigify Max at $199 covers the listening. Acting on it means a sender at $60 to $100, and enriching what comes back means Clay's Launch plan at $185, so a small team lands between $260 and $480 a month across three tools that each need someone to operate them.
One tool doing all three jobs is what brings that number down. GTE Localize booked 100+ meetings after moving from outbound email to intent based outreach, with the same headcount.
Gojiberry covers the widest case here, a small B2B team that wants the signal qualified and the first message sent without anyone opening a tab. The five profiles after it are the situations where another tool earns its place.
You're a B2B team of 2 to 10
Gojiberry, because nobody at that size has an afternoon a week to qualify alerts by hand, and the outreach starts on its own.
You want custom enrichment
Clay, on the condition that somebody on the team enjoys building tables and watching a credit counter. Gojiberry is where teams land when they want those tables already built.
You want data plus sending
Gojiberry, which keeps the signal and the sending in one place so the two never drift apart. Apollo is the cheaper route when a large database matters more to you than timing.
Your website already gets traffic
Gojiberry for the accounts that never land on your site, which is most of your market. RB2B sits beside it and names the US visitors who do show up.
You run enterprise ABM
6sense, if you sell into committees and have the contract sizes to justify the annual commitment. The smaller squads inside the same company still run Gojiberry on individual signals.
You build your own workflows
PhantomBuster for the raw material, with Sales Navigator underneath it as the search layer. Gojiberry replaces that chain when nobody has the hours to maintain it.
For most people reading this, the fastest setup to run is Gojiberry, and the reason is narrow: a team of three can't manually process a signal feed every morning, so the value only shows up when qualification and outreach happen without anyone opening a tab. If you have a data engineer and a taste for building, Clay will take you further.
See the accounts showing buying intent in your market this week
See it on your own marketBoth products start from the same belief, that timing beats volume. They part company on what happens next. Trigify flags the signal. Gojiberry acts on it. For a team with a dedicated ops person that difference is a preference. For a team of three it decides whether the tool produces meetings or another feed nobody reads.
Gojiberry
A human walks you through ICP and signal setup before anything sends, then stays reachable by chat and email in English and French.
Trigify
Email support on the entry plan, priority and a shared Slack channel once you're on the higher tier, with a documented help centre throughout.
The self serve tools
Clay, Apollo and PhantomBuster lead with documentation and community, so expect a help centre first and a human second.
A rep who reads forty alerts on Monday morning will act on six of them by Wednesday, and the other thirty four decay into a list nobody reopens. When qualification and the first message happen automatically, that decay stops being the default outcome, which shows up in the reply rate before it shows up anywhere else. Mindflow lifted its reply rate by 31% with intent based outbound, and Baur Software doubled its network while keeping outreach authentic.
Where Trigify wins is breadth of listening and control for a team that wants raw signals piped into a system they've built themselves. Nothing in Gojiberry is designed to be that pipe. Pick the one that matches how your team works.
Why we built this in the first place
Before Gojiberry, our cofounders ran Coco.ai. Roman spent his days prospecting on socials, and he kept repeating the same manual routine: scanning for people who'd just changed roles, just raised, or just started asking about the problem, then writing to them while the moment was still warm. It worked, and it didn't scale past one person.
Coco.ai became the testing ground. Every signal that survived that period made it into the product, and every one that produced noise got cut. Gojiberry is that manual routine, running on its own.
Gojiberry, if what you want is signals that turn into conversations. It tracks more than 30 buying intent signals across socials and the web, filters each one against your ICP, and starts the outreach without waiting for someone to read an alert. Wispra now gets 60% of its weekly demos from those signals. For account level intent across a large buying committee, 6sense covers ground the others don't, at enterprise prices.
On sticker price, RB2B and Clay both have free tiers, and Apollo's free plan covers a small monthly quota. None of them is free once you use it seriously, since credits run out and the paid steps land between $79 and $185 a month. Trigify's own Starter plan at $40 remains the cheapest way to keep listening if the alerts are all you need.
Export your saved searches, your tracked profiles and any list you've built, then keep the subscription running for two weeks while the new tool warms up. Rebuild your three best performing searches first rather than all of them, compare what each tool surfaces on the same accounts, and cancel once the new queue produces meetings. Budget a week, mostly because a signal tool needs a few days of tuning before its output is worth trusting.
They solve different halves of the problem. Trigify tells you when something happens, Clay enriches and structures whatever list you hand it, and plenty of teams run both. We compared the enrichment side in detail in our round up of Clay alternatives. If you have to choose with a small team, ask who will maintain it: Clay rewards an operator who likes building, while Trigify works out of the box and leaves the acting to you. If neither answer appeals, that's usually the moment people look at a tool that covers detection, qualification and outreach in one place.
Plenty of teams do, with Trigify feeding signals into a sequencer or into Clay for enrichment. It works, and it costs you three subscriptions plus the glue between them. Before committing to that stack, price it against a single tool that handles the whole chain. On a team of three the integration work usually costs more than the software.
Most of them do, with one clear exception: RB2B identifies visitors at the person level for US traffic only, so a European or Asian audience will barely register. Gojiberry, Trigify, Clay, Apollo and Sales Navigator all operate across markets, though data coverage in every database thins out beyond the largest economies. If you sell into Europe, test on your own segment before trusting anyone's coverage claims.
The signal is worth nothing if nobody acts on it in time
Gojiberry tracks 30+ buying signals across socials and the web, keeps only the leads that match your ICP, and runs the outreach for you. Built for B2B teams of 2 to 10, with 2 social senders on every plan.
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